Making Sustainable Practices Part of Every Business Decision

Sustainability is about preserving the planet -- land, air, water and people. From "big picture" issues like climate change driven by greenhouse gases, to local issues like coffee and cocoa farmers earning a decent wage, Kraft is finding ways to have positive impacts on the world we live in.

Our involvement in sustainable practices is not new. What is new is that we've increased our emphasis across the organization to include sustainability as a business strategy. We are making sustainability a part of every business decision we make. We are doing what's right while doing what's good for our business. Our responsibilities to employees, suppliers, retail customers, consumers and shareholders mean that our sustainability efforts will help us:

• Better manage costs
• Deliver operational savings
• Drive growth

Our responsibilities to society and the planet mean that our sustainability efforts will help us:

• Reduce our environmental impact
• Reduce our utilization of natural resources
• Enhance the communities we source commodities from and do business in

Converting waste products to energy, for example, means cutting down on greenhouse gas emissions and reducing our energy costs. Sustainability is a win-win-win: good for our planet; good for suppliers, customers and consumers; and good for Kraft.