Here's looking at LU

For more than 150 years, the LU brand has been synonymous with some of the world's most delicious cookies. Now that proud heritage is part of Kraft.

LU joined Kraft in November 2007 as part of Kraft's acquisition of the Groupe Danone global biscuit business. Through that acquisition, we solidified our global leadership in the growing biscuits category, expanded our international business and strengthened our business in developing markets, especially in China, Russia, Poland, Indonesia and Malaysia.

LU is a premium brand with a strong presence in France and several other European markets. The brand also is available in the US. LU, and many of our other brands in the global biscuit category, fit well with consumer trends that can have a big impact on Kraft's business, like snacking and upgrading to premium products.

There are 10 brands under the LU banner. Each cookie captures the elegant design and rich, European taste people have come to expect from LU:

• Le Bastogne
• Le Petit Beurre
• Le Petit Ecolier
• Pim's
• Petit Dejuener
• Mikado
• Pepito (Mini Stars)
• Cracotte
• Ourson
• Tuc