Taking Jacobs from Upper Mainstream to Premium

Jacobs has been the number one coffee in Germany for more than 40 years.  Now, to capture a larger share of the local coffee market, we are introducing premium Jacobs Sinnfonie. We are taking Jacobs coffee from upper mainstream to premium to meet the growing demands of consumers who want superior quality products with sophisticated, distinct and intense flavors.  Jacobs Sinnfonie is just one example of how we are reframing our categories.

Jacobs Sinnfonie combines carefully selected 100 percent washed rare Arabica bean that deliver rich, premium coffee flavor.

Now available in three varieties for discerning coffee drinkers:

• Pearl beans from Kenya – these rare beans are from the cool highlands in Kenya.  Intense, aromatic coffee.
• Supremo beans from Colombia – these large beans mature in the highlands of Colombia. Smooth, mild coffee.
• Volcanic beans from Indonesia – these beans grow in mineral-rich, fertile volcanic soil in Indonesia.  Strong, spicy coffee.