Advertising Responsibly to Children

Parents spoke and we listened. For many years, Kraft has not advertised to children under six.  And only products that meet our Sensible Solution nutrition criteria are advertised in media directed to children under 12.  We’ve also eliminated in-school advertising and set nutrition standards for Kraft products sold in schools.

Informing Adults on Ways to Eat and Live Better

Kraft is using its Healthy Living banner to educate consumers about healthier food and beverage choices, recipes and good-for-you food ideas around the world through Healthy Living websites and magazines.

Sponsoring Healthy Eating and Living Programs

Kraft’s commitment to giving back to the millions of people who support and buy our brands worldwide has led to an increased focus on supporting community-based health and wellness programs.