Understanding Nutrition

Kraft is helping consumers understand how to eat better through “smart” packaging and labeling. While rules vary by country, we make every effort to include relevant nutrition and dietary information on every package and label of every product we sell. Our goal is to make information easy to find and understand for consumers.

Measuring Portions; Making Nutrition and Dietary Information More Relevant

Here are some examples of ways we’re making nutrition and dietary information “easy to digest:”

• 100 Calorie Packs in the United States provide easy-to-manage portion control.
• In the EU, Philadelphia minitubs deliver a single, no-fuss portion of cream cheese in several popular varieties.

Sensible Solution labeling on packages in North America help consumers make informed choices through easy-to-understand nutrition and serving size information.