New Coffee and Tea Varieties Make Unique Five in One Beverage Maker
A Must Have for Everyone on your List

July 23, 2007 -- Not sure what to buy for the choosy person on your holiday list? How about five gifts in one? With so many flavour options, The TASSIMO hot beverage system makes gift-giving easy and delicious – all with the touch of a button! This holiday season, TASSIMO increases its offerings with the introduction of five new flavours of T DISCs; Maxwell House French Vanilla and French Roast Coffees, Gevalia Decaffeinated Cappuccino, Twinings Green Tea and Twinings Chai Latte.

A year ago, Canadian coffee-lovers were introduced to TASSIMO; the convenient, affordable appliance that takes the guesswork out of creating café-style beverages and turns you into an expert barista, without having to leave your kitchen. Since its introduction, Tassimo has taken the Canadian market by storm, becoming the number one espresso/cappuccino machine in the country and among the top ten most requested items on the Hudson’s Bay gift registry (Canada’s largest gift registry).

Simplify Your Life – One Cup at a Time
“Whether you entertain at home, are part of a family with different tastes or are always on the go, this revolutionary machine is the ultimate inclusion to your home or office,” says Bill Vandenbygaart, Marketing Director of TASSIMO.

From cappuccinos to tea and hot chocolate, anyone can make their drink of choice by inserting innovative, pre-measured TASSIMO T DISCs into the machine. Designed and developed by Kraft, and distributed by Braun, the TASSIMO uses ‘smart’ technology to prepare each beverage according to the barcode on the T DISC, ensuring that the proper amount of water and froth brews a perfect beverage, every time. What’s more, TASSIMO makes clean-up easy; with dishwasher-safe, functioning parts that snap in and out, and no messy coffee grinds to wipe away. What more could you wish for?

TASSIMO Adds Five Varieties to Beverage Roster
This holiday, TASSIMO expands its roster of hot beverages to 19 T DISC products with the launch of five new varieties:

• Twinings Chai Tea Latte is a sweet and spicy blend of black tea, honey, concentrated milk product and warm, comforting spices, including cardamom and clove ($9.99, 16 T DISCs per package).
• Twinings Green Tea is a real-brewed, delicate, pure green tea with a light, fresh taste ($2.99, eight T DISCs per package).
• Maxwell House Café Collection French Vanilla; a medium roast, medium body coffee made from high quality Arabica beans. Its smooth French Vanilla flavour is perfect for coffee lovers that prefer a milder blend ($6.99, 16 T DISCs per package).
• Maxwell House Café Collection French Roast; a full-bodied coffee made from high quality Arabica beans. This dark roast delivers a rich, full flavored coffee. ($6.99, 16 T DISCS per package).
• Gevalia Decaffeinated Cappuccino, an authentic cappuccino defined by the intense taste of Gevalia Espresso. This combination package includes eight Gevalia Espresso T DISCS and eight milk T DISCS that produce a perfectly frothed decaffeinated cappuccino ($9.99 per package).

These new flavours are exclusively available online at www.tassimo.com. Premium brands, including Maxwell House, Nabob and Twinings are widely available at your favourite grocery store, while a premium selection of European coffee brands from Germany, England, Switzerland and France, such as Kenco and Carte Noire, are available online at www.tassimo.com.

Include a sampling of the new varieties when you give a TASSIMO to someone special this holiday season, or, if you already own a TASSIMO, treat yourself! Be sure to register your TASSIMO machine online and receive vouchers redeemable for two free packages of T DISCs of any variety available at Canadian retailers!

The TASSIMO hot beverage system is available at major department stores and club, mass and selected grocery stores such as: Loblaw's, Super Centres, London Drugs, Linens ‘N Things, Longo's, Personal Edge, Wal-Mart, and Safeway, with a suggested retailer price of $199 CDN. The system is also available at The Bay, Sears, Canadian Tire, and Home Outfitters.

Packages of T DISCs retail between $2.99 to $5.99 and can be purchased at: Loblaw's Super Centres, Metro, Linens ‘N Things, A&P, Loeb, grocerygateway.com, Longo's, Safeway, The Real Canadian Superstore, Sobeys, Walmart, and many more local retailers. For a complete list of retailers selling TASSIMO and T DISCs, visit www.tassimo.com.

For more information, please contact:
Natasha Lasiuk
(416) 366-7735
nlasiuk@strategicobjectives.com

Amanda Shuchat
(416) 366-7735
ashuchat@strategicobjectives.com

Aleem Visram
(416) 441-5602
Kraft Canada Inc

# # #

About Kraft Foods
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.

Back to Canada News Releases 2007