QUEBEC CITY, QC, January 6, 2005 -- Organizers of the Mr. Christie Quebec Winter Carnaval today unveiled a spectacular entertainment line up for the 51st annual event. The Mr. Christie Quebec Winter Carnaval – the world’s largest winter carnival – runs from January 28 to February 13, 2005, in picturesque Quebec City and is expected to attract up to one million visitors from around the world.
“Congratulations to the city of Quebec for the 51st edition of its world-renowned winter carnival,” said Chris Bell, Vice President, Snacks, Kraft Canada Inc. “We’re proud to be a part of the Mr.Christie Quebec Winter Carnaval for the fifth consecutive year. This is a great opportunity for us to show our commitment to the community and to celebrate family fun with the residents of and visitors to Quebec,” adds Mr. Bell.
For generations, Mr. Christie has been a household name, bringing home some of Canada’s favourite cookies and crackers. As the title sponsor for the Quebec Winter Carnaval, Kraft Canada’s Christie brand offers up a plate full of activities that everyone will enjoy. Those who visit the Mr. Christie/Kraft Village will find such exciting games as the Mr. Christie/Kraft human foozeball and the Kraft snow rafting competition. Visitors will also have the chance to sample delicious Kraft and Christie treats and enjoy live entertainment on stage.
Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Christie cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.
###
Contact:
Susan Davison
Kraft Canada Inc.
416-441-5340
susan.davison@kraft.com