News Release

Child Obesity Hot Topic as All Five Award Recipients Address Nutrition and Healthy Eating for Canada's Youth

Toronto, Ontario (June 12, 2006) “ In celebration of successful healthy living programs that support Canadians in making healthy eating and activity choices, the Dietitians of Canada and Kraft Canada have joined to award one national and five regional Dietitians of Canada and Kraft Canada Speaking of Food and Healthy Living Awards. This year™s national award, presented at a ceremony held on June 10, 2006 in Halifax, Nova Scotia, was given to the Alberta-based program the ˜Snactivity Box™, recognized for its unique approach to early childhood development. Award recipients from Burnaby, BC, Winnipeg, MB, Mississauga, ON, and Charlottetown, PEI were all presented with regional awards for their local community healthy living programs. All five programs were aimed at promoting healthy eating among Canadian youth, signifying the importance of nutritional programs and information available to a generation confronted with obesity concerns.

The Dietitians of Canada and Kraft Canada Speaking of Food and Healthy Living Award: Excellence in Consumer Communication is designed to encourage and recognize collaborative efforts that help Canadians make informed choices about healthy eating and physical activity. The award was created in 1998 in response to the report Speaking of Food and Healthy Eating: A Consumer Perspective, which indicated that Canadians wanted to eat healthier but were confused by conflicting and difficult-to-apply nutrition messages.

œObesity, nutrition and health and wellness are areas of both interest and concern for many Canadians, says Michi Furuya Chang, Scientific Relations, Kraft Canada. Canadians are looking for help when making healthy food choices and these Awards recognize dietitians for developing programs and partnerships that can help make a real contribution to healthy living across the country.

œThese awards were created to recognize and inspire dietitians to take action and introduce initiatives which help people make healthy living choices, says Helen Haresign, VP Development, Dietitians of Canada. œThis year™s programs are great examples of wellness programs that have positively impacted local communities.

The 2006 national program winner, Snactivity Box, provides caregivers with a hands-on toolkit created to help children form healthy lifestyle habits at a young age. This resource was created to address the soaring rates of overweight and obese children and to fill the gaps in promoting healthy eating and physical activity among children between the critical ages of birth and six years. The program was designed in partnership with the Calgary Health Region and the Alberta Cancer Board, with support from Mount Royal College, and has received an overwhelmingly positive response. More than 1,800 Snactivity Box adaptations have been delivered to all registered daycares, half of registered day homes and all 109 parent resource centres in Alberta.

œSnactivity Box appeals to a child™s love for play, says award winner Diane Hoy, Nutrition Specialist of the Calgary Health Region. œThe Box contains fun and interactive activities that encourage healthy eating and active living habits such as Restaurant, which show children how to make healthy foods choices when eating out.

In addition to Alberta, the four regional award recipients are:

British Columbia
Making It Happen: Healthy Eating at School (BC Dairy Foundation, BC Ministry of Health and Knowledge Network): a project created to inspire and enable school communities in British Columbia to take action on nutrition policy and practices that affect youth. Possible outcomes as a result of this tool range from schools making changes in vending machine policies, to a school board making changes to its recess and lunchtime practices. Feedback to date of Making it Happen project has been very positive.

Saskatchewan, Manitoba and North-Western Ontario: Alphabet Soup (Winnipeg Regional Healthy Authority / Bookmates Family Learning Centre): a nutrition and literacy program that teaches preschoolers and their parents the basics of healthy eating through the love of reading, rhyme and song. In February 2006, 200 facilitators were trained in Winnipeg, rural Manitoba and Saskatchewan, and 164 children and parents participated in the program. Inquiries from other provinces demonstrate the appeal of the program.

Central and Southern Ontario:
Power4Bones: A School-Based Bone Health Program (Dairy Farmers of Canada ( Ontario)): a free bone health education program for Ontario grade five students aimed at improving students™ awareness and knowledge of bone health and bone-healthy behaviours. The program reached more than 25,000 Ontario grade five students in 2005 and 33,000 in 2006.

Atlantic Canada:
School Healthy Eating Toolkit (PEI Healthy Eating Alliance): a resource manual that supports the implementation of elementary schoolnutrition policies in order to help kids make healthier choices. Members of numerous school communities agree the Toolkit provides essential resources to implement the newly adopted school nutrition policies on PEI. There has been a significant demand for the Toolkit from other provinces and/or school regions to use it as a template for developing school nutrition policy implementation manuals.

About Dietitians of Canada
Dietitians of Canada represents over 5,400 dietitians across Canada and is committed to promoting the health and well-being of consumers through food and nutrition. For further information on nutrition and healthy eating, visit Dietitians of Canada™s award-winning website at www.dietitians.ca.

About Kraft Canada
Kraft Canada Inc., one of Canada™s leading food and beverage companies, recognizes the importance of healthy living and provides consumers with a wide range of nutritional choices, and useful healthy eating and physical activity information. Further information on Kraft's broad-based health and wellness initiatives can be found on www.kraftcanada.com.

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About Kraft Foods
Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Côte d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverage. They've also started adding our Tassimo hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.