Pre-portioned packs of thin crisp cookies in Oreo, Chips Ahoy! and Honey Maid Cinnamon Grahams
Canadians love to snack, with more than 95 per cent of Canadians snacking everyday. Canadians also claim that the top three attributes they look for in a snack are the ability to satisfy their craving, great taste and low calories. A recent survey commissioned by Christie Thinsations “ a delicious new line of pre-portioned, thin crisp cookies containing only 100 calories per serving “ uncovered these facts, along with other tasty tidbits about Canadians™ snacking preferences*.
Kraft, the creator of the 100-calorie packs, has launched Thinsations in Canada to help meet the growing demand for great tasting snacking options. Thinsations thin crisp cookies bring together the primary items Canadians are looking for in a snack “ great taste, low in calorie content and something substantial enough to satisfy their craving.
Available in three well-loved cookie varieties “ Chips Ahoy!, Oreo and Honey Maid Cinnamon Grahams “ each 23-gram pack serving of Thinsations contains 20 to 25 thin crisp cookies with no trans-fats, no cholesterol and only two to three grams of fat per serving. Thinsations are now available at all major grocery stores across Canada for a suggested retail price of $2.99 per unit (six snack packs in each box).
Great Taste On The Go!
"The number one attribute Canadians are looking for in a snack is something that will satisfy a craving (37%), followed by great taste (22%) and calorie count (21%). Before Thinsations, it was difficult to find all these attributes conveniently in one great snack," says Linda Barton, a Lifestyle Coach and Registered Dietitian (RD) based in Waterloo. "With only 100 calories per package, Thinsations are a great snacking choice that can be eaten with confidence."
Calorie-Conscious Snacking
"Thinsations offer consumers a great tasting snack in convenient, calorie-controlled portions, perfect for on-the-go snacking," says Stephanie Wilkes, Vice President Marketing, Kraft Canada. "For calorie-conscious snackers and busy consumers looking for a great-tasting treat, Thinsations thin crisp cookies are a superb new snacking alternative. Whether it™s in your golf bag, office drawer or snack cupboard at home, this product makes snacking fun again."
Thinsations™ US counterpart, Nabisco 100 Calorie Packs, were launched in 2004 by Nabisco for the US market to meet the growing demand for portion-controlled snacks, selling an incredible $100 million in the first 11 months.
Everyday Activities to Stay Active
Canadians are not only looking for a great snack option, but are also actively pursuing physical activities that can be easily incorporated into their everyday routine. "Like any other food, Thinsations should be combined with an active lifestyle and balanced diet," says Barton. "In the survey, Canadians were asked about their favourite ways to burn 100 calories. The truth is that it is much easier than you might think."
According to the survey, walking the family dog for 20 minutes came out as Canada™s preferred 100-calorie burning activity. When asked about their favourite activity, women chose gardening for 20 minutes as their number two choice. By comparison, Canadian men choose riding a bike for 13 minutes as their second choice**.
Kraft Canada: Better Choice and Balance
Kraft Canada is committed to helping Canadians eat and live better through the introduction of new products like Thinsations and programs like Sensible Solution “ a program designed to make it easier for consumers to find the "better-for-you" products. For more information visit www.kraftcanada.com.
About Kraft Foods
Kraft Foods (NYSE:KFT) is the world™s second-largest food and beverage company. For more than 100 years, we™ve been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses, Kraft Dinner Macaroni & Cheese, Maxwell House and Nabob coffees, Delissio pizzas, Oreo cookies, Ritz and Wheat Thins crackers, Philadelphia cream cheese, Côte d™Or chocolate, Post cereals, Kraft salad dressings and Crystal Light refreshment beverage. They™ve also started adding the TASSIMO hot beverage system, and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.
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*These are the findings of a TNS Canadian Facts poll conducted for Kraft Canada between March 28th and April3rd, 2006. The poll is based on a randomly selected sample of 567 male and 532 female adult Canadians.
**Minutes needed to burn 100 Calories based on a 150lb person. Source for calculations: Compendium of Physical Activity. ACSM's Resource Manual for Guidelines for Exercise Testing and Prescription, 3rd ed. (Williams and Wilkins, 1998).
Media Contacts:
Natasha Lasiuk
nlasiuk@strategicobjectives.com
(416) 366-7735
Ed Lee
elee@strategicobjectives.com
(416) 366-7735
Don Blair
Kraft Canada Inc.
(416) 441-5610