News Release

Canada’s no. 1 on-demand brewer brings the café experience home for the holidays wrapped up in a sleek new look

(July 21, 2008) - Just in time for the holiday season, Kraft Canada and upscale manufacturer Bosch Home Appliances will debut the next generation TASSIMO Hot Beverage System. In just two years, TASSIMO has become Canada’s best selling on-demand hot beverage system. Starting in September, TASSIMO will be available in two new sleek, space-saving models designed by Bosch – TASSIMO and TASSIMO Suprema. Using patented T DISC (TASSIMO Disc) barcode technology TASSIMO brews 25 hot beverage varieties, including their first-ever 12 oz cup of coffee with the new NABOB Breakfast Blend T DISCs – perfect for travel mugs.

And, for a limited time only during the holidays, the top selling T DISC online will be available instore: Twinings Chai Tea Latte – an indulgent fusion of rich black tea; cinnamon, cardamom, cloves and ginger topped with steamed milk**. In addition, Twinings Green Tea, previously only available online, will now be available in-store year-round.

“TASSIMO is ideal for Holiday home entertaining or gift-giving because it delivers your perfect coffee moment at the touch of a single button,” says Bill VandenBygaart, Vice President Beverages, Kraft Canada. “With an abundance of beverage choices from tea to hot chocolate to cappuccino, coupled with Bosch’s exceptional quality, performance and ease-of-use, the new TASSIMO will delight the whole family this Holiday season.”

TASSIMO Two Ways by Bosch
New TASSIMO ($149.99*) and TASSIMO Suprema ($189.99*) by Bosch feature conveniences such as reduced noise level; cup stand allowing for multiple cup sizes and travel mugs; no wait time for machine startup and an automatic cleaning and de-scaling program. As with all TASSIMO brewers, there is zero taste transfer between beverages. TASSIMO Suprema also offers MAVEA premium water filtration system and stylish metal, chrome and metallic accents.

TASSIMO by Bosch is available in Anthracite (Black) and TASSIMO Suprema by Bosch is available in the stylish metallic colours Magic Black, Silk Silver, Glamour Red and Morning Sun (Orange) – to match any kitchen décor or individual personality!

Holiday magic at the touch of a button!
Offering 25 hot beverage varieties through patented T DISC technology, TASSIMO brews premium coffeehouse quality beverages, including four distinct coffee blends from Starbucks. Hot beverage choices include coffee, milk** cappuccino and latte, espresso, crema, tea and hot chocolate. The T DISC is easily inserted into the brewer and operates with one touch of a button. Operation is fully automatic and allows consumers – with a single button press – to customize their beverage strength. TASSIMO utilizes patented technology which enables the machine to read the barcode on each T DISC, ensuring that the brew temperature and amount of water are automatically adjusted for each beverage, delivering the perfect cup. The energy-efficient flow-through water heater virtually eliminates pre-heat time for the utmost convenience. The removable water tank is easily accessible and the unit is simple to clean with an automatic cleaning and de-scaling program.

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About TASSIMO
Since its debut in 2006, TASSIMO has remained the leading on-demand hot beverage system in Canada. Perfect for everyday use at home, TASSIMO is compact and efficient, minimizing the need for more than one hot beverage appliance. TASSIMO uses concentrated milk product to create the dense foam for frothy cappuccinos and lattes eliminating the need for a complicated steam wand or frothing attachment. Whether you’re a dedicated barista or just looking for a quick wake-me-up, TASSIMO provides unprecedented selection, convenience and quality beverages for total consumer satisfaction. TASSIMO T DISCs feature leading international brands such as Starbucks® Coffee, Maxwell House, Nabob, Twinings, Kenco, Gevalia, Jacobs, Mastro Lorenzo, and Carte Noir. TASSIMO is available at major department stores, mass and selected grocery stores.

About Kraft Foods Inc.
For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, Kraft is turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing facilities globally. The company’s stock (NYSE: KFT) is listed on the Standard & Poor’s 100 and 500 indexes as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index. In Canada, company brands include Kraft Dinner macaroni and cheese, Christie cookies and crackers, and Delissio pizza.

About Bosch
Bosch Home Appliances is part of BSH Home Appliances Corporation, a fully-owned subsidiary of BSH Bosch und Siemens Hausgeräte GmbH, the third largest home appliance manufacturer in the world. Inspired by the lifestyle of today’s discerning consumers, all Bosch products combine superior performance and excellent quality with unrivaled ease-of-use. Opened in 1997, the company’s appliance park in New Bern, North Carolina is comprised of state-of-theart factories for washers, dryers, dishwashers, ranges, ovens and cooktops. The leader in environmentally friendly home appliances, Bosch manufactures products that regularly receive industry and consumer awards and its dishwashers are consistently top-ranked by leading consumer magazines. For more information, please visit www.boschappliances.com or call 800.921.9622 to request a catalog.

**Concentrated milk product