New SnackWell’s Cookie Cakes Puts the Joy of Devil’s Food Back into your Life
East Hanover, NJ (March 28, 2005) – SnackWell’s has introduced two new products that will undoubtedly satisfy your devil-icious wishes. Two new SnackWell’s Cookie Cakes offer the perfect combination of the delectable taste of freshly baked Devil’s Food cake into a delicious chocolate cookie.
The two new SnackWell’s Cookie Cakes are available in Chocolate Mint and Black Forest. The Chocolate Mint Cookie Cakes offer a moist chocolaty cake dipped in a smooth mint marshmallow crème and covered in delectable chocolate icing. The Black Forest Cookie Cakes consist of a rich chocolate cake wrapped in a cherry marshmallow crème and covered with mouth-watering chocolate icing. Each serving of SnackWell’s Cookie Cakes has 50 calories and a half a gram of fat, with low sodium and no cholesterol. These SnackWell’s products meet Kraft's Sensible Snacking/Sensible Solution nutrition criteria for better-for-you cookies and crackers.
“Consumers shouldn't have to compromise great taste for less fat when choosing a cookie,” said Todd Regan, Brand Manager, SnackWell’s. “Cookie Cakes are a great way to satisfy your chocolate yearnings with a snack you can feel good about. These new products are a reflection of the SnackWell’s philosophy for its Cookie Cakes: offering consumers indulgent tasting snacks that are low-fat.”
SnackWell’s Cookie Cakes are available in 6.75 oz boxes and can be found in cookie aisles at supermarkets nationwide for a suggested retail price of $2.59.
SnackWell’s Cookie Cakes are a trademark of Kraft Foods (NYSE: KFT), the largest food and beverage company headquartered in the United States and the second largest worldwide. Kraft markets many of the world’s leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Oscar Mayer meats, Philadelphia cream cheese, Post cereals, and Milka chocolates in more than 150 countries.
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Contact:
Lisa Farynyk/Brian Lowe
Coyne PR
973.316.1665
blowe@coynepr.com
Elisabeth Wenner
Kraft Foods Global, Inc.
973.503.3141
elisabeth.wenner@kraft.com