The Use of the Wienermobile for a Day!
Madison, WI (April 18, 2005) – The world-famous Oscar Mayer WIENERMOBILE vehicles are revving up their engines to help announce the Oscar Mayer Win the Ride of Your Life contest. From May 2 to July 28, 2005, Hotdoggers, the official drivers of the WIENERMOBILE vehicles, will be making stops across the country collecting entries, from hot dog lovers both big and small. Kids of all ages will have the chance to win the use of the WIENERMOBILE for a day and up to $5,000 to help create the ride of their life with the WIENERMOBILE.
Ride with the Big Dogs
The Oscar Mayer Win the Ride of Your Life contest provides an exciting opportunity for hot dog and bologna fanatics to fulfill their most special wishes with the famous WIENERMOBILE. Whether it’s a ride for your friends and family to a local theme park in the WIENERMOBILE or the opportunity to surprise less fortunate kids with a day of hot dogs and fun, Oscar Mayer will grant 20 of the most unique and inspired ride requests incorporating the WIENERMOBILE.
Can You Cut the Mustard?
To enter, contestants must submit their entry in 100 words or less explaining what they would do with the Oscar Mayer WIENERMOBILE for a day and up to $5,000 to make it the ride of their life. Twenty winners from across the country will be chosen, with judging based on originality and creativity, inclusion of the WIENERMOBILE and an element of goodwill that benefits others.
All entries must be received by July 28, 2005 and can be dropped off on-site at local WIENERMOBILE events scheduled across the country, submitted online at oscarmayer.com or mailed to Oscar Mayer Win the Ride of Your Life Contest, PO Box 5324, Blair, NE 68009-5324. For entry materials, complete rules and more information, visit oscarmayer.com.
Instantly Win the Ride of Your Life
In addition to entries collected as the fleet of WIENERMOBILE vehicles criss-cross the country, five lucky winners will have the chance to take the ride of their life through Oscar Mayer’s on-pack instant win game. From May 2 through July 28, 2005 visit your local supermarket and purchase any Oscar Mayer hot dog or bologna product and for your chance to win one of five fantastic rides including the Red Carpet Ride, Checkered Flag Ride, Theme Park Thrill Ride, Soccer Ride and Shopping Spree Ride.
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Oscar Mayer Foods, headquartered in Madison, WI, is a leading manufacturer of packaged cold cuts, hot dogs, LUNCHABLES lunch combinations and bacon. The company is a division of Kraft Foods Global, Inc., the nation’s largest packaged foods company. The Oscar Mayer Wiener Jingle and Bologna Jingle are copyrighted property of Oscar Mayer Foods.
Contact:
Andrew Caravella
312/988-2491
acaravella@webershandwick.com
Sarah Delea
608/285-6820
sarah.delea@kraft.com