News Release

More Than 70 New Kraft Products Featured At Annual Food Convention

NORTHFIELD, IL (May 1, 2005) – Delivering on its commitment to helping people around the world eat and live better, Kraft Foods Inc. (NYSE:KFT) will showcase more than 70 new food and beverage products that address important consumer needs, including health and wellness and convenience, at the Food Marketing Institute (FMI) Supermarket Convention and Educational Exposition, May 1-3, 2005, in Chicago.

The focal point of Kraft’s 14,500 square-foot booth (#1637), the largest at FMI, will be the "Healthy Living" pavilion featuring a range of new health and wellness products from Kraft brands such as Back to Nature, Balance and Boca. Kraft also will debut its entire line of South Beach Diet food items, with more than 25 products such as frozen entrees, pizzas, cereals, cereal bars, wrap sandwich kits and meal replacement bars.

Visitors to the Kraft booth also will have the chance to experience the revolutionary Tassimo Hot Beverage System, which uses proprietary “smart” technology to deliver one-cup servings of coffeehouse beverages, such as cappuccino, espresso, coffee, tea, and hot chocolate, at the touch of a button. Real liquid milk is used to make the cappuccino and latte drinks, without the use of a complicated steam wand. This first-of-its-kind, on-demand machine recently launched in France and will be available to consumers in North America beginning this fall.

"The consumer is at the core of all our new product innovations at Kraft," explains Brian Driscoll, Senior Vice President, Sales, North America Commercial, Kraft Foods. "Our goal is to delight consumers with all of our brands by introducing products that fit their lives today and staying one step ahead of their needs for tomorrow."

Here is a sampling of the more than 70 innovative product introductions Kraft will spotlight at FMI:

• A.1. Teriyaki Steak Sauce - This sauce combines the authentic flavors of teriyaki with the bold flavor of A.1. for a new twist to an old favorite.
• Back to Nature Cereal, Granola, Dinners, Crackers, and Cookies - The Back to Nature line of wholesome food items has now expanded to include an Organic Shells & Cheese dinner free of hydrogenated oils; new Cinnamon and Honey Graham Sticks, a first in the natural/organic segment; new Organic Apple Cinnamon Harvest cereal made with orchard-ripened apples; as well as new crackers in Crispy Cheddars, Tomato Herb Rice Thins, Harvest Whole Wheats and Organic Stoneground Wheats.
• Balance Trail Mix Energy Bar - Looking for energy that lasts? This new convenient Balance Bar provides 14-15 grams of protein and 23 essential vitamins and minerals with three satisfying varieties, including Chocolate Chip, Cinnamon, Oats and Honey, and Fruit and Nut.
• Boca Meatless Chili - For the first time consumers now have a soy-based chili entrée that goes from the freezer to the microwave to the table in less than 5 minutes. With 90% less fat and 90 fewer calories than the leading meat chili, Boca Meatless Chili features Boca Ground Burger mixed with kidney and black beans, green peppers, onions, and a perfectly seasoned tomato-based sauce.
• Bull’s-Eye Sweet Homestyle Blend - A perfect blend of brown sugar, molasses and spices makes this sweet and savory BBQ sauce the perfect topping for meats or vegetables.
• California Pizza Kitchen Crispy Thin Crust - No reservations are required for the great new taste of California Pizza Kitchen’s restaurant-style thin crust pizza. It comes in three Neapolitan-influenced varieties, including the first nationally available "white" pizza featuring an olive oil base.
• Chewy Chips Ahoy! Snack ‘n Seal - This innovative new "peel back and re-close" packaging is just what you need to keep your cookies fresh tasting.
• Christie Crunchers Crackers - Available in Canada in four light and crispy flavors (Cheddar, Spicy Thai, Bold Barbecue and Sour Cream & Onion), these baked corn-rice crackers have zero grams trans fat and about 70 percent less fat per serving than the leading regular potato chip.
• Delissio Balance Harvest Wheat Rising Crust Pizza - Being introduced in Canada, this great-tasting pizza is made with whole wheat, part-skim mozzarella, reduced-fat grilled chicken, reduced-fat pepperoni and premium-roasted vegetables.
• Fruit2O Plus 10 and Fruit2O Splashzone - The refreshing, ready-to-drink flavored water with zero calories and no carbs per serving is now available in a special Fruit2O Plus 10 variety that is fortified with 10 vitamins and minerals and features Natural Berry, Natural Apple and Watermelon Kiwi flavors. For the younger consumer, Fruit2O Splashzone is a brand new line of naturally flavored waters specially formulated to be low in sugar and calories and packaged in a kid-friendly, portable pouch.
• Good Seasons Premium Liquid Salad Dressings - Made with quality ingredients including extra virgin olive oil, aged cheeses, poppyseed, ginger and roasted red bell peppers, this new line of bottled dressings are available in six delicious varieties.
• Jell-O Sugar Free Reduced Calorie Pudding Snacks - The first-ever sugar-free pudding snack in the refrigerated ready-to-eat category comes in three popular flavors of Chocolate, Chocolate/Vanilla Swirls and Vanilla and has just 60 calories per serving.
• Jell-O Sundae Toppers Pudding Snacks - Rich, creamy chocolate or vanilla Jell-O pudding with sundae toppings of chocolate or caramel. A sweet, satisfying reward with 110 calories and zero grams of trans fat.
• Kraft Mayo Big Mouth Jar - Featuring the same great Real Mayo and Light Mayo, this new shatterproof plastic packaging has an opening more than 100 % larger than the traditional jar and a convenient snap-top lid with flavor fresh seal.
• Kraft 2% Natural Cheese Sticks - When you need a nutritious snack on-the-go, reach for these great-tasting single-serve, one-ounce cheese sticks, in Cheddar and Extra Sharp Cheddar. They are an excellent source of calcium and South Beach Diet recommended.
• Lunchables Lunch Combinations Chicken Shake Ups - Made with white meat, these breaded pieces of chicken come with fun flavor packets to help "shake up" lunchtime boredom for kids -- with less than 25% of calories from fat and zero grams of trans fat.
• Nabisco KidSense Fun Packs - These three new varieties of Teddy Grahams Cubs (Cinnamon), Kraft Cheese Nips Sport Crisps and Smilin’ Ritz Bits are made with 3 grams of whole grain, zero grams of trans fat and no artificial flavors or sweeteners.
• Oscar Mayer Deli Style Shaved Luncheon Meats - Now you can create even more deli-quality sandwich combinations in your own kitchen with the introduction of new thinly shaved Slow Roasted Roast Beef in pre-packaged re-closeable Stay-Fresh plastic containers.
• Oscar Mayer Ready-to-Serve Breakfast Meats - Enjoy the taste of a weekend breakfast during the week with new Canadian Style Bacon and Pork Sausage Patties. These fully-cooked meats can be served straight from the box or heated in the microwave for less than a minute.
• Peek Freans Lifestyle Selections - This new line of biscuits is just what consumers in Canada are looking for when it comes to a snack choice that has zero grams of trans fat and is low in saturated fat.
• Philadelphia Swirls - Rich and creamy soft Philly cream cheese is swirled together with two delicious flavors for the perfect spread on bagels, crackers and vegetables; available in Brown Sugar Cinnamon & Spice, Peaches ‘N Cream, Triple Berries ‘N Cream, and Garlic ‘N Herb.
• Planters NUT-rition - Mr. Peanut is putting the "nut" in nutrition with four new fresh-tasting snack nut mixes (Heart-Healthy Mix; Cashews, Almonds & Macadamias Mix; Lightly Salted Almonds; and Smoked Almonds) that complement a diet low in saturated fat and cholesterol.
• Post Alpha-Bits Cereal - The only letter-shaped cereal is now an excellent source of whole grain and re-formulated to contain zero grams of sugar, 2 grams of fat per serving, and 14 essential vitamins and minerals.
• Post Honey Bunches of Oats Cereal Bars - Consumers can now enjoy their favorite flavors of Honey Bunches of Oats cereal on-the-go with three new varieties of Cereal Bars – Banana Nut, Cranberry Almond and Oatmeal Raisin – featuring real fruit pieces, crunchy oats clusters and as much calcium as an 8-ounce glass of milk.
• Seattle’s Best Coffee - Beginning this year, Kraft Foods has expanded its partnership with Starbucks to include distribution of Seattle’s Best Coffee in grocery stores across the country. Available in both regular and decaffeinated, there are 25 varieties of traditional coffeehouse blends, organic blends and flavored coffees.
• South Beach Diet Cereals, Cereal Bars, Frozen Pizzas, Meal Replacement Bars, Wrap Sandwich Kits, Frozen Entrees and Snacks - With nearly 30 convenient and great-tasting food items, this expansive new line of healthful products is just what the doctor (Dr. Arthur Agatston, the creator of the diet) ordered for consumers following the South Beach Diet program or just looking for delicious, nutritional menu options.
• Tassimo Hot Beverage System - This revolutionary one-cup, on-demand brewing system brings the coffeehouse experience to consumers’ kitchens at the touch of a button. Featuring proprietary "smart" technology and specially designed T-DISCS, the Tassimo Hot Beverage System creates a variety of hot beverages, including coffee, tea, cappuccino, espresso, latte and hot chocolate, in 60 seconds or less and with minimal clean-up.
• Wheat Thins Chips Multi-Grain - One of America’s favorite crackers has now been oven baked into a delicious multi-grain chip that boasts 60 % less fat than leading potato chips and zero grams of trans fat per serving.

Kraft Foods markets many of the world’s leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.

Note:
Digital photo images of the individual products can be obtained at www.kraft.com/newsroom/press.html and additional product information and recipes can be accessed on a new Media Only website at www.kraftfoods.com/media.

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Contact:
Larry Baumann
Kraft Foods
973.503.3261

Mary Anne McAndrew
847.540.6000