Country Time Introduces a New Canister to Help Raise Money for the Alex’s Lemonade Stand Foundation
Tarrytown, NY – (June 10, 2005) – Just before her first birthday, Alexandra “Alex” Scott, was diagnosed with neuroblastoma, an aggressive childhood cancer. At age 4, Alex declared that she wanted to raise money to help her hospital find a cure for pediatric cancer. To make the dream of a cure come true, Alex decided to build a lemonade stand in her front yard in the summer of 2000 and sell cups of Country Time Lemonade to raise money. She continued her charge every summer after until she passed away peacefully at home in 2004 at the age of 8 after battling cancer for 7½ years.
Alex’s spirited determination to raise awareness and money for all childhood cancer research while she bravely fought her own battle with cancer has inspired thousands of people, from all walks of life to raise money and give to her cause. Alex’s family and supporters are committed to continuing her inspiring legacy through the Alex’s Lemonade Stand Foundation. In 2004, with the help of generous people around the country who set up lemonade stands, sent donations and held other fundraisers, more than $1.5 million was raised to benefit the Alex's Lemonade Stand Foundation.
Before she passed away, little Alex set a big goal -- raise $5 million in 2005! Alex’s parents, Jay and Liz Scott, are looking to continue their daughter’s legacy and make sure Alex’s $5 million dream comes true. To help reach the Foundation’s goal, Country Time Lemonade has donated over 10,000 canisters of lemonade to support Alex’s Lemonade Stands around the country. Additionally, they are introducing a limited edition “Alex’s Lemonade Stand” product. With each purchase, Country Time will donate five (5) cents to the Alex’s Lemonade Stand Foundation.
“All of us at Country Time were inspired by Alex’s goal to raise funds for cancer research,” said LaJoy Suber Frederick, Brand Manager for Country Time Lemonade. “We hope that donations from this new product will help further Alex’s dream of finding a cure for pediatric cancer.”
The Country Time Alex’s Lemonade Stand lemonade is available in 8-quart containers for $2.99 at select retailers across the country. For more information about the Alex’s Lemonade Stand Foundation and the opportunity to set up a Lemonade Stand in your neighborhood to help raise funds, log on to www.alexslemonade.com or www.kraftfoods.com/countrytime.
About Kraft
Kraft Foods (kraft.com) markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Philadelphia cream cheese, Oscar Mayer meats, Boca products, Balance bars and Post cereals in more than 150 countries.
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Contact:
Stacy Becker
Kathryn Reilly
Coyne PR
973-316-1665
Abbe Serphos
Kraft Foods
914/425-3907