DiGiorno® Introduces First Nationally-Available Multi-Serve Frozen Pizza with a Harvest Wheat Crust Made from Whole Grains
Glenview, Ill. (November 7, 2005) - Kraft brings yet another innovation to the pizza case with the introduction of new DiGiorno® Harvest Wheat Crust pizza, the category’s first nationally-available multi-serve frozen pizza made with whole wheat. Bearing the green Sensible Solution flag, which tells consumers at a glance the pizzas are a "better for you option," DiGiorno Harvest Wheat Crust pizzas have 25 percent less fat than regular frozen pizza, eight grams of whole grain per serving, zero grams of trans fat and are a good source of fiber.
One thing pizza lovers won’t get less of is the great taste they’ve come to expect from DiGiorno. Featuring three Rising Crust® and two Thin Crispy Crust varieties, DiGiorno Harvest Wheat Crust Pizza combines the goodness of whole grains with tasty ingredients, such as lean meats, crisp vegetables and reduced-fat cheeses. The wheat crust is crispy on the outside and soft and tender on the inside, bringing oven-baked taste right to your table.
"We’re continually developing new flavors and products to satisfy pizza lovers," said Katie Williams, Brand Director, Kraft Pizza Company. "Increasingly, consumers want options that deliver the perfect combination of great taste, nutrition and convenience, which is no easy balancing act. So we worked hard to hit all those buttons with DiGiorno Harvest Wheat Crust Pizza."
Consumers looking for a crust that bakes up crispy and golden brown on the outside yet tender on the inside will love DiGiorno Harvest Wheat Rising Crust varieties. DiGiorno Harvest Wheat Thin Crispy Crust offers popular flavors for consumers looking for a thinner pizza.
Rising Crust:
- Pepperoni: Lean pepperoni and reduced-fat Mozzarella cheese
- Four Cheese: Reduced-fat Mozzarella, Parmesan, Asiago and Romano cheeses
- Roasted Vegetable: Red and green bell peppers, onions, mushrooms and reduced-fat Mozzarella cheese
Thin Crispy Crust::
- Pepperoni: Lean pepperoni and reduced-fat Mozzarella cheese
- Supreme: Red, yellow and green bell peppers, lean pepperoni, sausage, onions and reduced-fat Mozzarella cheese
Found in the frozen food section of retail grocery stores nationwide, DiGiorno Harvest Wheat Crust Pizza is available beginning mid-October and has a suggested retail price of $5.99. For more information on the entire line of DiGiorno products, visit www.kraftfoods.com.
About Kraft Foods
Kraft Foods markets many of the world’s leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 155 countries.
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Contact:
Renee Zahery
Kraft Foods
(847) 646-4422
rzahery@kraft.com
Mike Gehrig
Weber Shandwick
(312) 988-2065
mgehrig@webershandwick.com