East Hanover, NJ, April 10, 2006 - Do the afternoon hours send you searching for a nutritious snack? If so, the new BALANCE BAR 100 Calories Nutrition Energy Snack Bar may be just right for you. As the first and only triple-layer 100-calorie nutrition energy snack bar, BALANCE BAR 100 Calories Bar provides great-tasting, convenient nutrition.
BALANCE BAR 100 Calories Bar is available in three delicious flavors:
- Chocolate Caramel Crisp: a light crispy bar fully topped with a chewy caramel layer and covered with delicious chocolate-flavored coating
- Vanilla Caramel Crisp: a light crispy bar fully topped with a chewy caramel layer and covered with a vanilla-flavored coating
- Peanut Butter Crisp: a light crispy bar fully topped with a chewy caramel layer and covered with a peanut butter-flavored coating
BALANCE BAR 100 Calories Bar is an excellent source of calcium and a good source of protein. Each bar contains 19 vitamins and minerals, provides 100 percent of the recommended Daily Value of vitamins C and E, and contains 5 grams of fiber.
Available at natural food, mass merchandise, grocery, convenience- and drug stores nationwide, BALANCE BAR 100 Calories Bar has a suggested retail price of $0.99 per bar.
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Balance Bar Company has always been committed to providing proper nutrition for living an active lifestyle. It all started in 1992 when a group of sports enthusiasts looking to fill the growing need for portable nutritional products developed BALANCE BAR. Soon, a group of professional cyclists discovered the product and became avid fans. The company realized there was an opportunity to bring BALANCE BAR and its philosophy of healthy living to the growing health-conscious and mainstream audiences. Today, Balance Bar Company strives to offer great-tasting, nutritious products. For more information, visit www.balance.com
Contact:
Kris Ann Brady
kbrady@hunterpr.com
(212) 679-6600
Laurie Guzzinati
laurie.guzzinati@kraft.com
(973) 503-4671