New Oscar Mayer Fast Franks Speed into Summer
MADISON, WI, May 31, 2006 –– It’s mouthwatering to imagine -- a tasty, hot and juicy Oscar Mayer hot dog wrapped inside a soft and warm bakery-fresh bun. And now imagine only having to wait thirty-five seconds for that first delicious bite.
The great taste and convenience of hot dogs in a bun come together with Oscar Mayer Fast Franks. Each individually wrapped Oscar Mayer Fast Frank tastes great thanks to a specially designed microwavable paper tray that heats the bun just right -- so it's soft and warm right out of the microwave. Preparation is easy, and there’s no cook top mess or boiling water! The hot dog is simply unwrapped, placed in the bun on a specially designed microwaveable tray and heated for a quick 35 seconds, making a delicious all-in-one hot after-school snack for kids, a fun dinner item or part of a quick and yummy lunch for the whole family. Whether it’s in the kitchen or on the go, Oscar Mayer Fast Franks are a summertime favorite that can now be enjoyed any day or time of the year.
Innovation in a Bun: An Oscar Mayer Tradition
For more than 120 years, Oscar Mayer continues to lead the industry in making hot dogs using only quality meat and no fillers. In a trusted brand families love, Oscar Mayer has created this innovative new product to satisfy America’s love for hot dogs in a more convenient way. By leveraging proprietary dough technology, Oscar Mayer Fast Franks have made hot dogs easier to enjoy than ever before.
Oscar Mayer Fast Franks will be available in most grocery and convenience stores’ refrigerated sections nationwide beginning this summer.
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About Kraft Foods
Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Côte d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverage. They've also started adding our Tassimo hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites.
Julie Roberts, Mercury Recording artist, self titled album, 'A' (May 2004), was certified gold and led to two Horizon Award nominations (2004) from the Country Music Association. She was also nominated for Top New Artist Nominee (2005) and Top New Female Vocalist Nominee (2006) by the Academy of Country Music Awards, as well as Breakthrough Artist Nominee (2005) by the Country Music Television Awards. Roberts’ sophomore album Men & Mascara, produced by Byron Gallimore, is set to debut June 2006.
Contacts:
Natalie Mitchell
312/988-2499
nmitchell@webershandwick.com
Syd Lindner
608/285-6820
Sydney.Lindner@kraft.com