Pre-portioned snacks make it easier for people on the go
NORTHFIELD , Ill., August 17, 2006 - To help fuel busy people throughout the day, the Kraft Foods South Beach Diet line offers convenient grab-and-go snacks with only 100 calories. The products are delicious and easy options for keeping portion sizes in check and people eating right.
That is good news considering recent data shows the total amount of food available for each American to eat increased 16 percent during the last generation. That increase resulted in a corresponding jump of 23 percent in calories - from 2,234 calories per person per day to 2,757 calories.1
"South Beach Diet is making it easier for people to stay in line with their nutrition needs by offering more foods made with whole grains and packaged at pre-portioned caloric levels," says Howard Brandeisky, vice president marketing, Kraft South Beach Diet. "Smart 100 calorie products, such as those in the South Beach Diet line, are becoming increasingly popular because they offer just-right amounts of favorite snacks."
South Beach Diet Products
Now Americans can continue to make sensible decisions about nutrition while enjoying these snacks in convenient single-portion packages that only contain 100 calories.
- 100 Calorie Snack Bars - a good source of whole grain in three delicious varieties of snack bars, including: Mixed Berry, Peanut Butter Chocolate Chip and Chocolate Delight
- 100 Calorie Whole Wheat Crackers - bite-size wheat crackers that are an excellent source of fiber and a good source of whole grain
- 100 Calorie Oatmeal Chocolate Chip Cookies - crunchy oatmeal cookies make with chunks of real chocolate to help satisfy a sweet tooth
- 100 Calorie Peanut Butter Cookies - made with all natural peanut butter and real peanut pieces
The 100 calorie products come in packages of six individually wrapped bars or pouches for a suggested retail price of $3.49. All products are available nationwide.
Convenience without Sacrificing Taste
Pre-portioned products offer appetizing, convenient options to throw in a work bag for an afternoon snack, car for the evening commute or coat pocket for a walk in the park. Here are other tips for people trying to eat right and manage their weight while on the go:
- Prewash and cut up fresh fruits and vegetables so you can quickly pack lunches on hectic work or school days.
- Keep convenient items like South Beach Diet 100 Calorie Snack Bars or South Beach Diet Whole Wheat Crackers on hand for an instant snack.
- Keep a shopping list to remind you to purchase favorite convenience foods and save time at the supermarket.
For more information about the 100 calorie products and the nearly 50 other products in the South Beach Diet line from Kraft, visit www.southbeachdiet.com/kraft.
The South Beach Diet and Kraft Foods
The South Beach Diet is a weight-loss plan that encourages people to eat a variety of foods, such as lean sources of protein, reduced fat cheeses and dairy products, whole grains, fruits and vegetables, and right fats like olive and canola oil.
Kraft's alliance with The South Beach Diet, including the nearly 40 South Beach Diet convenience foods and the 'South Beach Diet Recommended' products, gives consumers many choices whether they are following The South Beach Diet or simply trying to eat right as part of their new eating plan. The South Beach Diet brand continues to help consumers select products that fit with their specific diet and taste needs through "South Beach Diet Recommended" buttons, found on Kraft products ranging from Planters nuts to Boca Burgers.
Kraft Food's Commitment to Health & Wellness
Kraft has been a leader in products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free, as well as those that leverage emerging health and wellness trends. Kraft's product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.
###
About Kraft Foods
Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've been dedicated to helping people around the world eat and live better. Hundreds of millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs,Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips, Philadelphia cream cheese, Milka and Côte d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverage. They've also started adding our Tassimo hot beverage system, South Beach Diet line and a growing range of better-for-you Sensible Solution products to their shopping baskets, continually expanding their list of Kraft favorites. For more information, visit kraft.com.
About The South Beach Diet
The South Beach Diet by Dr. Arthur Agatston debuted in April of 2003 and, to date, has more than 8.5 million copies in print in the U.S. alone. It was #1 on the New York Times Bestseller list for 38 weeks. Now available in paperback from St. Martin's Press, with more than two million copies in print, it continues to top national paperback bestseller lists. Its successor, The South Beach Diet Good Fats/ Good Carbs Guide has more than 3 million copies and spent 18 weeks at #1 on the Publishers Weekly Bestseller list. Dr. Agatston's newest book The South Beach Diet Cookbook, debuted at #1 on the New York Times bestseller list, and with more than 1.5 million copies, was the largest first printing for a cookbook in publishing history. For more information, visit southbeachdiet.com.
1. U.S. Food Consumption Up 16 Percent Since 1970. http://www.ers.usda.gov. ERS Food Consumption (Per Capita) Data System, 2005.
Contacts:
Renee Cossman
312-988-2108
rcossman@webershandwick.com
Sydney Lindner
608-285-6820
sydney.lindner@kraft.com