600 Grapes Takes the Intimidation Out of Selecting the Right Wine
Tarrytown, NY, September 2006 - Do you get nervous when asked to bring a bottle of wine to a party? Do your palms sweat when you walk into a wine shop? Do you panic when you don't know what wine to order with your meal at a restaurant? You suffer from " oenophobia" - a fear of wine. Fabulous wines can be found at all prices and in all varieties, but for the average consumer who is not educated or knowledgeable about wines, choosing a wine can be intimidating and stressful. Introducing 600 Grapes, a new wine club created to make discovering and enjoying wine easy and affordable. 600 Grapes, named after the fact that it takes 600 grapes to make a bottle of wine, is perfect for everyone who's curious about wine, not just the super-sophisticated few.
"Wine should be fun to learn about and drink, but many people are discouraged or afraid because many wine experts or connoisseurs do not speak in laymen's terms. This makes choosing wine confusing, intimidating and stressful," says Christopher Nanos, senior brand manager at 600 Grapes. "600 Grapes is here to help. We've omitted the snobbery, complicated wine-speak and difficult decision-making to deliver great wine for consumers to taste, experience and enjoy." The wine experts at 600 Grapes travel the globe, from Europe to South America to everywhere in between, looking for all types of wines which are then delivered straight to the consumer's door. Included with each shipment of wine are clever notes about the variety, a guide to food pairing and serving tips, encouraging members to conduct wine tastings in the privacy of their own homes with family and friends. 600 Grapes takes the guesswork out of choosing a great tasting wine providing members with a newfound knowledge.
600 Grapes is currently offering a trial opportunity consisting of two bottles of red, white or mixed wine with a deluxe wine opener kit (a $50 value) for $19.95 (which includes shipping and tax). After the trial delivery, members will receive four new selections hand-picked by 600 Grapes wine experts each month. Consumers will also have the opportunity to purchase wines that satisfy their taste buds. Membership can be cancelled at any time with no further obligation. There is no minimum purchase. For more information, visit 600grapes.com or call 1-877-600-GRAPES.
About 600 Grapes
600 Grapes is a direct-to-consumer wine clubfor people who are curious about all things wine, aimed at making the discovery and enjoyment of wine as easy as choosing between red or white. From Europe to South America to California and everywhere in between, wine experts at 600 Grapes search the globe looking for unique labels and hidden wine gems. 600 Grapes appeals to all wine drinkers, not just the super-sophisticated few. For more information, visit 600grapes.com or call 1-877-600-GRAPES.
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Contact:
Lina Allocca
Aspen Marketing Services
973.775.6274
lallocca@aspenms.com
Larry Baumann
600 Grapes
914.425.3890