New DiGiorno Garlic Bread Pizza with an Unforgettable Garlic Aroma Marries Two Consumer Favorites
GLENVIEW, Ill. (September 26, 2006) – Fresh-baked pizza. Toasty garlic bread. Whenever either bakes in the oven, the aroma wafts through the kitchen and mouths start watering.
With the newest DiGiorno pizza innovation introduction, DiGiorno Garlic Bread Pizza, you don't have to choose between the allure of one aromatic favorite over the other. Pizza lovers now can enjoy two delicious tastes at once. The savory flavor of garlic bread that's baked right into a DiGiorno signature Rising Crust delivers a mouthwatering aroma and an unforgettable taste people might expect from carry-out/delivery pizza.
This new pizza comes to ovens at the perfect time, as America's love affair with garlic is clearly growing. The average person consumes 2.6 pounds of the "stinking rose" each year1, nearly triple the amount of garlic enjoyed a decade ago.
"With its garlic butter aroma and satisfying toppings, DiGiorno Garlic Bread Pizza lets consumers enjoy a bold new pizza combined with savory garlic bread taste without leaving home or waiting for delivery," said Katie Williams, Senior Brand Manager, Kraft Pizza Company. "Garlic bread is the top-selling frozen bread in supermarkets2and we wanted to bring that famous flavor to pizza lovers in a uniquely DiGiorno way."
Garlic bread lovers and pizza lovers looking for a pizza with oven-baked Rising Crust, succulent toppings and the savory flavor of garlic bread will find three popular flavors of DiGiorno Garlic Bread Pizza.
- Four Cheese: Mozzarella, Parmesan, Asiago and Romano cheeses
- Pepperoni: Pepperoni and Mozzarella cheese
- Supreme: Red and green bell peppers, Pepperoni, Sausage, onions, black olives, Mozzarella cheese
All are available now in the frozen food section of retail grocery stores nationwide and have a suggested retail price of $5.99. For more information on the entire line of DiGiorno products, visit www.kraftfoods.com.
About Kraft:
Kraft Foods (NYSE:KFT) is the world's second-largest food and beverage company. For more than 100 years, we've helped people around the world eat and live better. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands including Kraft cheeses and dinners, Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Honey Bunches of Oats cereals, Good Seasons salad dressings and Tang refreshment beverages. Consumers are also adding new products like Tassimo, South Beach Diet and our growing range of better-for-you Sensible Solution options to their shopping baskets, continually expanding their list of Kraft favorites.
1 USDA Economic Research Service, December 2005
2 ACNielsen Strategic Planner: Calendar Year 2004
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Contact:
Sarah Karl
Weber Shandwick
(312) 988-2093
skarl@webershandwick.com
Lisa Gibbons
Kraft Foods
(847) 646-6268
Lisa.gibbons@kraft.com