News Release

Back to Nature Introduces Harvest Wheat Elbows & Cheddar Pasta and Sauce

Madison, Wisc. (October 16, 2006) – With hectic schedules, it's more important than ever to dedicate the dinner hour to "family time" so parents and kids can catch up and enjoy a meal together. However, parents often find it challenging to prepare a dinner that provides nutrition they want and taste that the whole family enjoys.

Preparing dinners that meet parents' nutrition requirements and kids' taste preferences is easier with new Back to Nature Harvest Wheat Elbows & Cheddar Pasta and Sauce. The new pasta dinner has eight grams of whole grain per serving and will satisfy parents searching for honest nutrition and convenient meals, while delighting kids who want a great-tasting dinner option.

"The new Back to Nature Harvest Elbows & Cheddar Pasta and Sauce has the same great flavor and texture of the much-loved classic, but offers a boost of whole grain and contains zero grams of trans fat per serving and no hydrogenated oils," said Donna Prizgintas, celebrity chef and mom. "Served alone or combined with vegetables or a lean protein option, it's an easy way to please your kids while adding whole grain to the meal."

Rated "G" For Goodness
The new Harvest Wheat Elbows & Cheddar Pasta and Sauce provides classic pasta taste with a creamy and flavorful cheddar cheese sauce that parents can feel good about serving. Highlights include:

• A good source of whole grain with eight grams of whole grain per serving
  • Nutritionists recommend eating at least 3 one-ounce equivalents of whole grain products per day (about 16 grams whole grain per serving or at least 48 grams per day) *
• Made with real cheddar cheese
• Zero grams of trans fat per serving and no hydrogenated oils
• No artificial preservatives or flavors

* Dietary Guidelines for Americans, 2005

The new pasta dinner is available nationwide in natural food stores and mainstream grocery stores and retails for $1.49.

About Back to Nature
Back to Nature is a line of granolas, cereals, cookies, crackers and dinners found in natural/organic food and mainstream grocery stores, and in keeping with its heritage and vision, are based on the principles of no artificial flavors or preservatives. All of the varieties fall under the company's Total Taste Promise – if you don't love the taste of the products, Back to Nature will give you your money back. Visit backtonaturefoods.com for more information on Back to Nature, its products and commitment to high-quality foods.

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Contact:
Sydney Lindner
Sydney.Lindner@Kraft.com
608/285-6820