Celebrity trainer Ramona Braganza shares food, fitness and fun
NORTHFIELD , Ill. , December 11, 2006 – Let the countdown to your winter shape up begin! As the New Year approaches, many Americans resolve to get in shape and lose weight. To help dieters maintain their New Year's diet resolutions, Kraft is bringing the beach to those in need of a winter warm-up! The South Beach Diet "Beach in a Box Café" from Kraft will brave snow, sleet and rain to brighten diet season and deliver delicious and nutritious foods and fitness tips fitting the principles of the best-selling diet.
Two 35-foot long warm, sunny beachside cafés will travel across the country throughout January. Floor-to-ceiling Plexiglas windows encase the inviting white-sand beach, complete with palm trees, shade umbrellas and a beachside snack bar, serving nutritious and delicious South Beach Diet foods. The South Beach Diet "Beach in a Box Café" from Kraft will visit popular venues in nine major cities.
Train on the Beach Celebrity-Style
To help make New Year's resolutions fun and achievable, celebrity fitness trainer Ramona Braganza will make appearances at selected "Beach in a Box Café" stops. She'll demonstrate functional fitness, which includes core and cardio exercises, based on the principles of The South Beach Diet fitness program. The exercises don't require special equipment and can be done at home, outside…even in the office!
"Celebrities work hard to get in shape, but they face fitness challenges like the rest of us," Braganza said. "They have hectic schedules and can't always find time to exercise or eat right. What I recommend to everyone is this: find an effective exercise routine that fits into your lifestyle and keep convenient and nutritious foods on hand," she added.
At select "Beach in a Box Café" tour stops in New York, Boston, Washington, D.C. and Boston, passer-bys can meet Ramona Braganza – who's trained Hollywood celebrities including Jessica Alba, Halle Berry and Jessica Biel. Top local trainers will make appearances at other tour stops.
Life is Better on the Beach TM
Heat lamps will simulate the warmth of the beach while retractable awnings protect "Beach in a Box Café" visitors from the January outdoor elements. Guests can enjoy the blissful beach atmosphere under a shade umbrella and sample delicious, convenient South Beach Diet foods from Kraft, including Microwaveable Pizza and Sandwich Wraps. All visitors will receive South Beach Diet product coupons, Cereal Bars – perfectfor on-the-go snacking – and a diet solutions mini-magazine featuring the latest South Beach Diet news, delicious recipes and tips for choosing convenient, great-tasting products.
Calling All Beach-Lovers
The South Beach Diet "Beach in a Box" tour is as follows
| City |
Date |
| New York City |
January 3-10 |
|
Boston |
January 12-15 |
|
Philadelphia |
January 17-20 |
|
Baltimore |
January 23-26 |
|
Washington , DC |
January 28-30 |
|
Indianapolis |
January 4-6 |
|
Pittsburgh |
January 9-13 |
|
Chicago |
January 16-20 |
|
Minneapolis |
January 24-28 |
Visit www.southbeachdiet.com/kraft for more "Beach in a Box Café" details and for a downloadable brochure of sample exercises. The entire fitness program is on www.southbeachdiet.com
The South Beach Diet and South Beach Diet foods from Kraft
The South Beach Diet is a weight-loss plan that promotes the right carbs and encourages people to eat a variety of foods, such as lean sources of protein, whole grains, fruits and vegetables, reduced fat cheeses and dairy products and right fats like olive and canola oil.
The South Beach Diet foods from Kraft, now offering more than 50 items, bring variety and convenience to dieters, or people who just want to eat right, succeed this New Year and throughout the year. And many of the foods help satisfy hunger with protein or fiber.
Kraft Food's Commitment to Health & Wellness
Kraft has been a leader in marketing products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft's product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.
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About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and MaxwellHouse coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options.
About The South Beach Diet®
Preventive cardiologist Arthur Agatston, MD developed The South Beach Diet® to help his patients whose weight and blood chemistries were not improving. His balanced approach to nutrition and weight management proved highly effective and later served as the basis for his first non-academic work, The South Beach Diet®. Subsequent books published under The South Beach Diet® title also became bestsellers, including: The South Beach Diet Cookbook (2004); The South Beach Diet Good Fats Good Carbs Guide (2004), The South Beach Quick & Easy Cookbook (2005), and The South Beach Diet Dining Guide (2005), The South Beach Diet Parties & Holidays Cookbook (2006). The South Beach Diet® – "Changing the Way America Eats" www.southbeachdiet.com
Contacts:
Lyndsie Jackson
312-988-2055
ljackson@webershandwick.com
Sydney Lindner
608-285-6820
sydney.lindner@kraft.com