Glenview, Ill. - June 29, 2006 - In honor of Southwest Airlines’ 35th Anniversary, travelers will enjoy a celebratory new snack, SWA Plane Crackers provided by Kraft Foodservice (NYSE:KFT). These golden airplane-shaped Nabisco crackers provide a tasty savory snack for Customers on specific Southwest Airlines flights.
Since 2002, Southwest Airlines and Kraft Foodservice have collaborated to provide tasty and convenient snacks for the discerning traveler. In honor of Southwest Airlines' milestone year, Kraft Foodservice has created unique plane shaped crackers available in specially designed commemorative packaging.
John Blute, Area Vice President of Non-Commercial National Accounts for Kraft Foodservice said, "We are happy to have created a fun and unique item to celebrate Southwest Airlines 35th Anniversary. We value our partnership."
"We think our Customers will be surprised and delighted as they enjoy the unique Nabisco snacks, and we appreciate the fact that Kraft has found such a fun way to help us celebrate our 35th Anniversary," said Tracey Harris, Southwest's Manager of Airport and Inflight Merchandising.
Kraft Foodservice is a division of Kraft Global, Inc., the largest branded food and beverage company headquartered in the United States and the second largest worldwide. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry.
Southwest Airlines is the nation’s largest carrier in terms of domestic passengers enplaned, currently serves 62 cities in 31 states. Based in Dallas, Southwest operates 3,100 flights a day and has almost 32,000 Employees systemwide.
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FOR MORE INFORMATION:
Kelly Redmond
Kraft Foodservice
847-646-4538