DiGiorno Ultimate Pizzeria on Michigan Avenue Offers Chicagoans Preview Taste of First Nationally-Available Pizzeria-Style Frozen Pizza
GLENVIEW, Ill. (March 9, 2007) - Chicago is no stranger to unique pizzas; the city is famous for, among other things, its own style of pie. With the introduction of DiGiorno Ultimate pizza, Chicagoans will be among the first people to enjoy the newest pizza innovation before it sweeps the rest of the country. Boasting Italian-inspired ingredients just like a favorite neighborhood pizza joint, the unique ingredients in DiGiorno Ultimate pizza, like crushed vine-ripened tomatoes, whole-milk mozzarella cheese, specialty meats and julienne vegetables, bring pizzeria taste to the freezer case.
"With DiGiorno Ultimate pizza, we're redefining the frozen pizza case once again - marrying the finest authentic Italian-inspired ingredients with our delicious rising crust to create the true taste of neighborhood pizzerias," said Katie Williams, Senior Brand Manager, Kraft Pizza Company. "Chicagoans hungering for authentic pizzeria pizza need to look no further than their grocery store freezer case."
Turn Your Kitchen Into Your Favorite Pizzeria
DiGiorno Ultimate pizza brings pizzeria taste into your home in just 18 minutes with four delicious varieties:
- Ultimate Four Cheese - whole-milk mozzarella, mild brick, Fontina and Reggiano Parmesan cheese imported from Italy
- Ultimate Pepperoni - large cut and quartered Pepperoni with a trio of Italian-style cheeses
- Ultimate Four Meat - Capicolla Ham, julienne-cut Genoa Salami, Sausage and Pepperoni
- Ultimate Supreme - Italian sausage, large cut and quartered pepperoni, mushrooms, and julienne strips of red onion, green and red pepper
Chicagoans Will Get Sneak Peek at the DiGiorno Ultimate Pizzeria
The DiGiorno brand will take the taste of its exciting new pie from the freezer case to the pizzeria by opening the first-ever DiGiorno Ultimate Pizzeria along the famed Magnificent Mile. From 11 a.m. to 10 p.m. on March 9-10, and from 11 a.m. to 8 p.m. on March 11, Chicagoans can stop by the DiGiorno Ultimate Pizzeria at 666 N. Michigan Avenue to enjoy free samples of new DiGiorno Ultimate pizzas. While the restaurant's exterior will convey a traditional neighborhood pizzeria, the home-like interior reinforces how DiGiorno Ultimate pizza can turn every home into the best pizzeria in town.
All DiGiorno Ultimate pizza varieties will be available in 12 select Midwest markets with a suggested retail price of $6.99, beginning in March. DiGiorno Ultimate pizza will be available nationwide beginning August 2007. For more information on the entire line of DiGiorno products, visit www.kraftfoods.com.
Contacts:
Lyndsie Jackson
312-988-2055
lmjackson@webershandwick.com
Lisa Gibbons
847-646-6268
lisa.gibbons@kraft.com
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About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and MaxwellHouse coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet a
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