NORTHFIELD, Ill. (April 20, 2007) - Let the countdown to summer begin! As the season of “fun in the sun” quickly approaches and people start focusing on how to look their best, the South Beach Diet® foods from Kraft are stepping up to the plate with three new, convenient and delicious products.
“Whether following the principles of the South Beach Diet® or your own plan for eating right you probably want foods that taste great and help satisfy between-meal hunger,” said Howard Brandeisky, Vice President of South Beach Diet® foods, Kraft. “With more than 50 South Beach Diet foods from Kraft, many that help satisfy hunger with protein or fiber, we are making it easier for people to eat right by offering delicious and nutritious options for any meal of the day.”
Cool New Chicken Salad Kits
This spring, while getting in ship shape for summer, enjoy an innovative idea in convenient eating with the new South Beach Diet® Chicken Salad Kits. Combining the perfect blend of ingredients - lean chicken, flavorful dressings and delicious toppings like reduced fat cheese, nuts or fruit -- the refrigerated chicken salad kits are special enough for a leisure sit-down lunch or perfect as a meal on-the-go. The two varieties of salad kits -- Santa Fe and Cranberry Walnut -- include pita chips for dipping and a Jell-O Sugar Free Gelatin dessert and help satisfy hunger with at least 23 grams of protein and at least 6 grams of fiber.
Sweet and Savory Snack Time Treats
Two new snacking options join the South Beach Diet® foods from Kraft this spring too. South Beach Diet® Woven Wheat Crackers and Sweet Nut Creations are the perfect grab-and-go options for busy lifestyes.
- South Beach Diet® Woven Wheat Crackers – As an excellent source of whole grains, these calorie-controlled portions conveniently packaged with only 100 calories per serving make snacking on the beach a snap.
- South Beach Diet® Sweet Nut Creations Granola Bars - These delicious snack bars pack nutty flavor and help satisfy hunger with 6 grams of protein and 3 grams of fiber and 150 calories.
Both new snack options come in packages of individually wrapped bars or pouches for a suggested retail price of $3.49. All products are available nationwide.
The complete line of South Beach Diet® foods from Kraft, based on the principles of the best-selling diet, includes items for breakfast, lunch, dinner and snack time.
The South Beach Diet is a weight-loss plan that encourages people to eat a variety of foods, such as lean sources of protein, whole grains, fruits and vegetables, reduced fat cheeses and dairy products and healthy fats like olive and canola oil.
The South Beach Diet and Kraft
Kraft’s alliance with The South Beach Diet, gives consumers many choices whether they are following The South Beach Diet or simply trying to eat right. The South Beach Diet brand continues to help consumers select products that fit with their specific diet and taste needs through "South Beach Diet® Recommended" buttons, found on Kraft products ranging from Planters nuts to Boca Burgers.
Kraft Food’s Commitment to Health & Wellness
Kraft has been a leader in marketing products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft’s product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.
For media inquiries, please contact :
Jill Edgeworth
(312) 397-6618
jedgeworth@webershandwick.com
Sydney Lindner
(608) 285-6820
sydney.lindner@kraft.com
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About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies. For more than 100 years, we've offered consumers delicious and wholesome foods that fit the way they live. Millions of times a day, in more than 150 countries, consumers reach for their favorite Kraft brands. Whether it's breakfast, lunch, dinner or a snack, consumers at home and on the go choose: Kraft cheeses, dinners and dressings; Oscar Mayer meats, DiGiorno pizzas, Oreo cookies, Ritz crackers and chips, Philadelphia cream cheese, Milka and Cote d'Or chocolates, Planters nuts, Honey Bunches of Oats cereals, Jacobs, Gevalia and MaxwellHouse coffees; Capri Sun, Crystal Light and Tang refreshment beverages; and a growing range of South Beach Diet and better-for-you Sensible Solution options.
About The South Beach Diet®
Preventive cardiologist Arthur Agatston, MD developed The South Beach Diet® to help his patients whose weight and blood chemistries were not improving. His balanced approach to nutrition and weight management proved highly effective and later served as the basis for his first non-academic work, The South Beach Diet®. Subsequent books published under The South Beach Diet® title also became bestsellers, including: The South Beach Diet Cookbook (2004); The South Beach Diet Good Fats Good Carbs Guide (2004), The South Beach Quick & Easy Cookbook (2005), and The South Beach Diet Dining Guide (2005), The South Beach Diet Parties & Holidays Cookbook (2006). The South Beach Diet® – “Changing the Way America Eats” www.southbeachdiet.com
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