News Release

Cross-Country Mobile Tour Pumping Up Your Water

Tarrytown, NY, April 26, 2007 - Crystal Light, a Kraft Foods brand that offers a variety of great-tasting beverages with only 5 sugar-free calories per serving, travels the open road this spring and summer with the "Pump It Up" Mobile Tour. Visiting art and music festivals, street fairs and more on a 65-day nationwide journey, the Crystal Light Mobile Tour will show women how to pump up their water in addition to taking a vibrant journey through music, fashion and beauty.

Guests can create a delicious Crystal Light beverage of their choice while indulging in a variety of fun-filled activities and giveaways on the "Pump It Up" Mobile Tour. These include a makeover courtesy of pantina^tm, the new face of beauty in color cosmetics. The tour kicked off in Los Angeles on April 20^th and travels through September 4^th visiting the following cities:

The tour will also highlight the Crystal Light partnership with Step Up Women’s Network, a national nonprofit membership organization dedicated to strengthening community resources for women and girls. On display for guests to enjoy will be a video compilation of two Crystal Light sponsored Step Up programs held in New York, Los Angeles and Chicago, The Teen Health & Well-Being Programs and the "I Dream To..." Photojournalism Program.

Crystal Light also collaborated with jewelry designer Roberta Chiarella to create a limited-edition Swarovski crystal bracelet to further support their partnership with Step Up Women’s Network. The bracelet is available online for $38 or for order through the Mobile Tour. Other exclusive items available include a Crystal Light On The Go case for $10, a Crystal Light Bottle Glove for $8 and a Crystal Light Water Bottle for $15. Net proceeds from the sale of each item will be donated to Step Up Women’s Network.

For more information on the Crystal Light "Pump It Up" Mobile Tour and to purchase the bracelet or other one-of-a-kind items, please visit CrystalLight.com.

For media inquiries, please contact :
Beth Gerblick
Aspen Marketing Services
(212) 431-5300 x4707
bgerblick@aspenms.com

Bridget MacConnell
Kraft Foods
(914) 425-6979
bmacconnell@kraft.com

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About Crystal Light
With just five calories per serving, Crystal Light is a great tasting beverage, which provides the benefits of water. Crystal Light is available in 22 refreshing flavors and comes in a variety of forms including convenient On The Go packets and individual tubs as well as 16 fluid ounce and 64 fluid ounce ready-to-drink bottles. Crystal Light is also an excellent beverage option for people with diabetes because it contains <1 g of carbohydrate per serving and is considered a FREE exchange. For more information about Crystal Light, please visit www.CrystalLight.com.

About Kraft Foods
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor’s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company’s website at www.kraft.com.

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