June 25, 2007 -- A sensation that began in the South has made its way to the Midwest and landed at kraftfoods.com. It's the recipe for the Kool-Aid Pickle – one part sweet, one part crunchy and 10 parts pucker!
Kool-Aid soft drink mix is partnering with Claussen pickles to introduce the entire country to this tangy new taste – just in time for palate-pleasin' at picnics and barbecues. It's already caused a commotion in the Mississippi Delta region, where children and adults alike are soaking their pickles – Claussen pickles, we hope – in fabulous flavors of Kool-Aid. Cherry and strawberry are favorites because they're delicious and for the fantastic color that results. But, consumers should feel free to experiment to find the flavor that powers their pucker. Here's how to make your own (or go to www.kraftfoods.com, where you'll also find nutrition information and other tips for enjoying Kool-Aid Pickles):
KOOL-AID Pickles
Prep: 10 minutes
Total: 24 hours 10 min. (incl. marinating)
1 cup sugar
1 envelope (0.13 oz.) Kool-Aid Cherry Flavor Unsweetened Soft Drink Mix
1 qt. (4 cups) water
1 jar (32 oz.) Claussen Kosher Dill Pickle Halves, drained
Stir sugar, drink mix and water in 48-oz. glass or plastic jar or storage container with lid until drink mix is dissolved.
Add pickles, arranging so that cut sides are completely covered with liquid; cover tightly.
Refrigerate at least 24 hours. To serve, remove pickles from jar and cut in half.
Makes 20 servings, one pickle half each.
Substitute: Prepare as directed, using your favorite flavor of Kool-Aid Unsweetened Soft Drink Mix.
Food Fact: You can store pickles in Kool-Aid mixture in refrigerator up to 1 week.
For more information, please contact:
Bridget MacConnell
Kraft Foods
914-425-6979
bmacconnell@kraft.com
Syd Lindner
Kraft Foods
608-285-3311
Sydney.Lindner@kraft.com
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About Kool Aid
Kool Aid is a flagship brand for the refreshment beverages category of Kraft Foods, one of the world's largest food and beverage companies. Kool Aid is a leading beverage choice of moms and kids and is available in unsweetened, presweetened, sugar-free and single-serve stick varieties. Kool Aid was invented by entrepreneur Edwin Perkins in Hastings, NE, in 1927. Today, it is celebrated there each summer during Kool Aid Days.
About Claussen
Part of Kraft Foods, Claussen pickles are the leading brand of refrigerated pickles. Unlike other pickles, Claussen pickles are always chilled and never heated so they are cold, crisp and delicious. Claussen pickles are available in a variety of flavors and styles including Kosher Dill, Hearty Garlic, and Bread 'n Butter.
About Kraft Foods
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For over 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including seven brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Post cereals; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at www.kraft.com.
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