News Release

New Food Favorites Added to South Beach Living ™ foods from Kraft Line Up

NORTHFIELD, Ill., (June 3, 2008) – Food favorites such as chocolate, pizza and deli-style sandwiches are often too difficult to avoid when trying to manage weight. Yet, about eight in 10 American women (77 percent) give up their favorite foods in order to manage their weight and live a healthy lifestyle, according to a new survey. Additionally, just as many women surveyed (79 percent) said they find it difficult to live without their favorite foods."

Many women believe they need to eliminate certain foods in their diet to maintain a healthy lifestyle," said Brandi Pitts, Director of Marketing for South Beach Living ™ foods. "That doesn’t have to be the case, especially with the delicious new products we just launched."    To further help women balance their healthy eating plans and weight management goals with life’s little pleasures, South Beach Living ™ foods from Kraft is adding new products and varieties to its product line. These new additions are all good or excellent sources of fiber.

For the Love of Chocolate
Despite the fact that 53 percent of women surveyed try to eat for health most of the time, nearly as many (52 percent) indulge in chocolate everyday and wish there were more better-for-you foods made with chocolate flavors.

South Beach Living ™ Pudding Cups Available in two rich chocolate flavors, the South Beach Living ™ Pudding Cups are a great snack for those who love chocolaty treats. The South Beach Living ™ Pudding Cups are a good source of fiber and calcium, with 60 calories per serving.

• Milk Chocolate Truffle
• Dark Chocolate Vanilla Marble

South Beach Living ™ Dark Chocolate Fudge Covered Wafer Sticks
    The new South Beach Living ™ Dark Chocolate Fudge Covered Wafer Sticks are another nutritious and satisfying treat with 100 calories serving. Available in two delicious flavors, each package contains two dark chocolate fudge covered wafers with 5 grams of protein and 3 grams of fiber.

• Hazelnut Creme
• Peanut Butter

South Beach Living ™ Frozen Microwaveable Pizzas
South Beach Living ™ has expanded its line of delicious frozen microwaveable pizzas with two new better-for-you varieties – Spinach & Mushroom and Buffalo Style Chicken. The South Beach Living ™ Frozen Microwaveable Pizzas contain 350 calories or less per single serve pizza and help satisfy hunger with protein and fiber.

• Spinach & Mushroom
• Buffalo Style Chicken

South Beach Living ™ Hot Sandwich Melts
The new South Beach Living ™ Hot Sandwich Melts combine the perfect blend of quality meats, natural cheese, flavorful sauces and a whole-wheat bun for a delicious and nutritious meal at home or at work. With at least 22 grams of protein and 8 grams of fiber, the South Beach Living ™ Hot Sandwich Melts help you live a healthy lifestyle.

• Turkey Santa Fe
• Oven Roasted Ham & Swiss

South Beach Living ™ foods from Kraft continue to offer convenient, nutritious and delicious foods based on the principles of The South Beach Diet -- protein, fiber, whole grains, vegetables and right fats like olive and canola oils. For more information about these products, as well as the entire line of South Beach Living ™ foods from Kraft, visit www.southbeachlivingfoods.com.

The South Beach Diet^® and Kraft
Kraft’s alliance with The South Beach Diet gives consumers many choices when they are managing their weight and eating for life-long health and wellness. South Beach Living ™ will continue to provide innovative offerings to help consumers eat and live better. For more information on the full product line, please visit www.southbeachlivingfoods.com. Kraft has been a leader in marketing products that help people eat and live better, offering a range of nutritious alternatives like fat-free and sugar-free products, as well as those that leverage emerging health and wellness trends. Kraft’s product portfolio provides a broad range of options for consumers to choose different products for various eating occasions.

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Contact:
Rachel Lukawski
312-988-2371
rlukawski@webershandwick.com

Sydney Lindner
608-285-6820
sydney.lindner@kraft.com

About Kraft Foods Inc.
For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries around the world, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing facilities globally. The company’s stock (NYSE: KFT) is listed on the S&P 100 as well as the Dow Jones and Ethibel Sustainability Indexes.

About The South Beach Diet
Preventive cardiologist Arthur Agatston, MD developed The South Beach Diet to help his patients whose weight and blood chemistries were not improving. His balanced approach to nutrition and weight management proved highly effective and later served as the basis for his first non-academic work, The South Beach Diet. Subsequent books published under The South Beach Diet title also became bestsellers, including: The South Beach Diet Superchared (2008), The South Beach Diet Cookbook (2004) The South Beach Diet Good Fats Good Carbs Guide (2004), The South Beach Quick & Easy Cookbook ( 2005), and The South Beach Diet Dining Guide (2005), The South Beach Diet Parties & Holidays Cookbook (2006). The South Beach Diet – "Changing the Way America Eats" www.southbeachdiet.com.