News Release

America’s Vote Helps Sing the Jingle, Be a Star Contest Winners Land Cameo Appearance at an Oscar Mayer Commercial Taping

(Madison, Wis. – March 20, 2008) – Eager songsters put their own spin on three iconic Oscar Mayer jingles in the Sing the Jingle, Be a Star cross country talent search. Now, five “lucky dogs” are tuned-up to participate in the taping of an Oscar Mayer commercial, a trip for two to the commercial taping location and tickets to the “American Idol” Season 7 Finale Performance Show.

America voted to help narrow down a pool of 12 finalist renditions from the following categories: English Jingle Solo; Spanish Jingle Solo, and Group (English or Spanish Jingle). America’s votes, along with a panel of Oscar Mayer-appointed judges, helped select five Grand Prize winners.

The National Sing-Along Search
As part of the brand’s official partnership with FremantleMedia Enterprises, licensor of “American Idol,” the world famous WIENERMOBILE vehicles spent the summer cruising coastto- coast, giving jingle fans a chance to enter the Oscar Mayer Sing the Jingle, Be a Star contest. Songsters across the country sang their buns off with their own renditions of the Oscar Mayer Wiener Jingle, the Bologna Song or the Oscar Mayer Spanish Jingle to land a spot in the limelight.

Twelve finalists had their jingle renditions posted at www.singthejingle.com for fans to vote for their favorites online, at WIENERMOBILE events, via mail or via text message with service from AT&T. The famed WIENERMOBILE vehicles also visited the finalists’ hometowns to congratulate them and help spread the word about the vote. For more information on the contest, to hear the winning jingle renditions and to check out Webisodes of the winner’s adventures in Hollywood – coming soon – log on to the Oscar Mayer Sing the Jingle, Be a Star Web site at www.singthejingle.com.

###

Contacts:
Alev Cassandra Runtz
312/988-2455
Aruntz@webershandwick.com

Syd Lindner
608/285-6820
Sydney.Lindner@kraft.com

About Kraft Foods
Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including six brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphiacream cheese; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor';s 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company';s website at www.kraft.com.

About American Idol
AMERICAN IDOL is created and executive-produced by Simon Fuller, founder of 19 Entertainment; and executive-produced by Cecile Frot-Coutaz, CEO, FremantleMedia North America, Inc.; Nigel Lythgoe, President, 19 Television; and Ken Warwick, Executive Producer, FremantleMedia North America, Inc.

About FremantleMedia Enterprises & FremantleMedia
FremantleMedia Enterprises is the content exploitation arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the largest international creators and producers of entertainment brands in the world with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 countries worldwide. FremantleMedia is a subsidiary of RTL Group, Europe's largest television and radio broadcast company, which is 90% owned by Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's media markets. For further information, visit http://www.fremantlemedia.com.

About FremantleMedia North America
FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative television programs for network, cable and syndicated platforms, including the Emmy-nominated musical/reality phenomenon "American Idol" (FOX), "The Next Great American Band" (FOX), "America';s Got Talent" (NBC), "American Inventor" (ABC), "Thank God You';re Here" (NBC), "The Janice Dickinson Modeling Agency" (Oxygen), "Property Ladder" (TLC), "Family Feud" (syndicated), "Temptation" (syndicated), "Million Dollar Password" (CBS), and the longest-running game show in television history, "The Price Is Right" (CBS).

About 19 Entertainment
19 Entertainment, Ltd., a wholly-owned subsidiary of CKX, Inc. (NASDAQ: CKXE), was founded by Simon Fuller 21 years ago and acquired by CKX in March 2005. The company is recognized as a leading creator, provider and promoter of globally successful, music-based entertainment, or "Entertainment Brands."

Today, Simon Fuller's 19 Entertainment is wholly owned by CKX Inc (NASDAQ: CKXE), the entertainment rights organization founded by Robert Sillerman, making the company one of the most influential forces in the global entertainment business and with powerful interests in music, sport, fashion and TV.

In 2001, Fuller's 19TV created and produced the television phenomenon that is "Pop Idol." Launched in the UK, this primetime show became an instant hit, drawing record audiences of 13 million viewers per show and an audience share of almost 60 percent. In 2002, AMERICAN IDOL launched in the United States and has gone on to become the biggest entertainment show in the world. When AMERICAN IDOL 5 launched in January 2006, it pulled in an audience of over 35 million viewers and went on to peak at 46 million viewers during the finale in May.