Savor the Summer with the Premium Taste of Grey Poupon Mustards
GLENVIEW, IL (April 2, 2008) — During the summer there are plenty of occasions that call for a backyard cookout with all the fixin’s. Whether you’re celebrating National Mustard Day on August 2nd, Labor Day, 4th of July, or any other summer festivity, Grey Poupon specialty mustards will turn your warm-weather meals into culinary masterpieces. Forty-seven percent of Americans grill up to twice a week in the summer, so these upcoming months are the perfect time to stock up on all of your barbecue needs.
As America’s favorite Dijon, Grey Poupon mustard knows what it takes to make American taste buds swoon. Grey Poupon has a portfolio of 7 mustards, including the addition of three non-Dijon mustards, all of which have a delicious, gourmet flavor and the premium taste consumers want. They are:
- Grey Poupon Harvest Coarse Ground Mustard: Crafted with whole mustard seeds for a rich texture andtaste, this mustard is an excellent addition to any grilling marinade and is especially delicious when spread directly on salmon or pork loin. The whole mustard seeds also add a visually appealing accent to favorite summer dishes like deviled eggs and potato salad!
- Grey Poupon Hearty Spicy Brown Mustard: This mustard’s distinctively bold taste comes from its finely diced yellow onions. Picnic favorites such as traditional baked beans and coleslaw will surely benefit from a little Hearty Spice Brown mustard. It’s also great on ribs or as a condiment on burgers, sausages and pulled-pork sandwiches.
- Grey Poupon Savory Honey Mustard: This versatile condiment has a hint of rich clover honey and subtle spices. Savory Honey mustard is perfect as the main ingredient for homemade honey mustard dressing enjoyed over a warm, grilled chicken salad, or as a tasty dip for snacks like fresh summer veggies or salty pretzels.
The Grey Poupon family of mustards, which also includes Dijon, Country Dijon, Mild & Creamy and Deli mustards, is available in grocery and specialty stores nationwide at a suggested retail price of $2.89 per 8 oz. jar. At the 2007 Napa Valley Mustard Festival, Harvest Coarse Ground won gold in the “Coarse Grained” category and Hearty Spicy Brown won bronze in the "Deli/Brown" category. No matter the flavor you enjoy or the occasion you’re celebrating, these mustards are sure to satisfy!
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Contact:
Angela Betancourt, abetancourt@hunterpr.com
Michael Lamp, mlamp@hunterpr.com
212-679-6600
Joyce Hodel, jhodel@kraft.com
847-646-6938
About Kraft Foods
Kraft Foods (NYSE: KFT) is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is listed in the Standard & Poor's 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's web site at www.kraft.com.
“Barbecue Grilling Facts and Figures.” Hearth, Patio and Barbecue Association. 2007. 6 Jun 2007.