OSCAR MAYER Deli Fresh Meats Offer New Cuts and Varieties the Whole Family Will Love
MADISON, Wis. (April 17, 2008) - For 125 years, OSCAR MAYER has delivered fresh tasting, high quality meats to help families bring the taste of the deli case home. Now there's even more flavor variety and packaging innovation to help consumers conveniently enjoy their deli favorites with OSCAR MAYER Deli Fresh meats.
"People want more convenient ways to get the flavors and slices of meat usually found only at the deli case," says Jared Baker, senior brand manager. "With this in mind, we created three innovative and convenient additions to the OSCAR MAYER Deli Fresh line that will deliver the same fresh-tasting, high-quality meats consumers have come to expect from OSCAR MAYER."
Your Deli Order is Up!
Sliced, packed, and sealed at the peak of freshness, OSCAR MAYER Deli Fresh meats are perfect for lunches, family meals or special gatherings. They come in three different cuts and sizes, for sandwiches the whole family will love - just like the deli, but without the wait.
"We love that the OSCAR MAYER Deli Fresh line has something for everyone," continues Baker. "We're especially excited about the new Singles that come with two individually wrapped servings per package. This is a great way for people to easily incorporate protein at lunch or even as a snack on the go."
Three Deli-licious Lunch Ideas:
Available in five varieties, new OSCAR MAYER Deli Fresh Singles, convenient two-packs of shaved meats individually wrapped by serving, are a tasty way to get that Deli Fresh taste every single time - perfect for a sandwich for one or a great snack on the go.
- Honey Oven Roasted Turkey
- Smoked Turkey
- Home-Style Roasted Ham
- Honey Smoked Ham
- Oven Roasted Chicken
OSCAR MAYER Deli Fresh Thick Carved meats satisfy meaty appetites with thicker slices usually found only in the deli. Packaged in resealable containers, they're always ready when you want them. They are available in three varieties:
- Oven Roasted Turkey
- Virginia Brand Ham
- Rotisserie Chicken
OSCAR MAYER Deli Fresh Shaved Family Size packs include meats with eight servings per package to feed the entire family. Packaged in resealable containers, they're always ready when you want them. They are available in two varieties:
- Oven Roasted Turkey
- Smoked Ham
Price and Availability
Available nationwide in May, OSCAR MAYER Deli Fresh meats can be found in the grocer's refrigerated meat case section and have a suggested retail price of $1.99 for Singles, $3.69 for Thick Carved and $5.78 for Family Size. For more information, please visit www.oscarmayer.com.
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Contact:
Elizabeth Cron
Weber Shandwick
312/988-2468
Ecron@webershandwick.com
Syd Lindner
Kraft Foods
608/285-6820
Sydney.Lindner@kraft.com
About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is a fully independent company and is listed in the Standard & Poor's 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's web site at www.kraft.com.