Introducing New BALANCE PURE Fruit & Nut Energy Bars
East Hanover, N.J., April 28, 2008 -As you pursue your life's passions, do you look for companions to help make the journey even more enjoyable? If so, consider taking along BALANCE PURE Fruit & Nut Energy Bars. These new bars offer a simple list of ingredients with a satisfying taste, making them an ideal snack or meal replacement to help you enjoy and explore the exciting things life has to offer.
Soft and chewy BALANCE PURE Bars are gluten-free and a good source of protein, boasting nine grams of protein per bar. BALANCE PURE Bars are made with ingredients that are not genetically engineered and are available in two delicious flavors:
- Cherry Pecan, a combination of sweet and tangy dried cherries and pecans
- Chocolate Cashew, a medley of cashews and cocoa that will delight even the biggest chocolate nut
"People count on BALANCE BAR because it has always offered the optimal combination of great taste and nutrition," said Brian Sullivan, brand manager, BALANCE BAR. "We're excited to introduce BALANCE PURE Bars, which provide this same combination in a simpler form while also delivering energy to those who embrace life passionately."
BALANCE PURE Bars are now available at natural food, mass merchandise, grocery, convenience and drug stores nationwide. The suggested retail price per bar is $1.59.
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CONTACT:
Amy Coles
acoles@hunterpr.com
(212) 679-6600, Ext. 221
Laurie Guzzinati
laurie.guzzinati@kraft.com
(973) 503-4671
About Balance Bar
Balance Bar Company has always been committed to providing proper nutrition for living an active lifestyle. It all started in 1992 when a group of sports enthusiasts looking to fill the growing need for portable nutritional products developed BALANCE BAR. Soon, a group of professional cyclists discovered the product and became avid fans. The company realized there was an opportunity to bring BALANCE BAR and its philosophy of healthy living to the growing health-conscious and mainstream audiences. Today, the Balance Bar Company strives to offer great-tasting, nutritious products. For more information, visit www.balance.com.