COOL WHIP introduces its signature great taste in a convenient new can
GLENVIEW, Ill., April 30, 2008 – What do ice cream, fresh berries, brownies and hot beverages
have in common? All can be made extra special with the addition of whipped topping. Now it’s
even easier to instantly turn these everyday treats into something special with the cool, creamy
taste of America’s favorite whipped topping. That’s because COOL WHIP Whipped Topping
will now also be available in a sleek, convenient can in the refrigerated section of your favorite
grocery store!
Topped with a cap shaped in the signature COOL WHIP dollop, COOL WHIP Whipped
Topping will be available in three canned varieties – Regular, Lite and Extra Creamy. The slim
seven-ounce can is easy to grip and features an innovative push button nozzle that dispenses a
picture-perfect serving every time.
“Consumers enjoy turning everyday treats into something special,” said Heather O’Keefe, brand
manager, COOL WHIP. “The new can of COOL WHIP makes it even more fun and convenient
to quickly top everything from fresh fruit, to JELL-O brand gelatin and pudding snacks, to ice
cream sundaes and hot beverages, with the great taste of COOL WHIP Whipped Topping that
people have enjoyed for the past 40 years.”
Cans of COOL WHIP Whipped Topping will be available soon in the refrigerated section of
grocery stores nationwide. The suggested retail price is $2.79.
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FOR IMMEDIATE RELEASE CONTACT:
Amy Coles
acoles@hunterpr.com
Joanna Barber
jbarber@hunterpr.com
(212) 679-6600
Joyce Hodel
(847) 646-6938
About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is a fully independent company and is listed in the Standard & Poor's 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's web site at www.kraft.com.