News Release

Northfield, IL, July 7, 2008 - In a shocking revelation, Kraft uncovered the fact that Democrats and Republicans actually have something in common. While they disagree on national issues, policy, and who the next American President should be, they both overwhelmingly agree on going green - with salads, that is. Democrats and Republicans, alike, have a love for lettuce, with nearly 30 percent of both political parties admitting to munching on the greens at least five days or more per week. Seventy-eight percent of Democrats and 83 percent of Republicans say they can’t eat their salad without dressing, though, and they both reach for Ranch flavor first, (28% and 26%, respectively).

Americans, as a whole, are hungry for salads, according to a recent Kraft Salad Dressing "Pure Taste" survey¹, which polled Democrats and Republicans alike. To celebrate Kraft’s refreshed line of salad dressings with no artificial preservatives, the survey took a deep dive into the mouths and minds of Americans and their salad-eating practices. The survey found that 81 percent of Americans eat at least one salad a week, with one in five eating a salad almost every day, and 72 percent saying that salads are one of their favorite foods. Salad dressing is a must have, with 77 percent passing on a salad without dressing. Respondents voiced their opinion and it’s clear that dressing is not just for salads anymore, either, with seven in ten using salad dressing as a dip or marinade. New Kraft Salad Dressings offer consumers a wide variety of delicious dressings made with premium quality ingredients and no artificial preservatives, perfect for any usage occasion.

"We know that Americans are eating salads now more than ever," said David Ervin, Marketing Director, Kraft Salad Dressing. "We are celebrating the rejuvenation of our line of salad dressings, made with no artificial preservatives, more quality ingredients and convenient, environmentally-friendlier² packaging - all to meet consumers' needs. We're intrigued by the interesting insights revealed by the minds of this 'salad-nation.'"

The Kraft Salad Dressing "Pure Taste" survey revealed that people are conscious about what's in their salad and salad dressing, noting that they prefer salad dressing with no artificial preservatives (66 percent) and nearly half (46 percent) said they prefer low fat or fat free salad dressing. Since it's what’s on the inside that really counts, the survey also took a sneak peak inside the refrigerator doors of Americans. Seventeen percent admit to keeping six or more bottles of salad dressing on their refrigerator door at once.

While multiple bottles are kept on the refrigerator door, the "Pure Taste" survey found that Ranch takes the cake…or salad… with 30 percent of respondents saying it is their 'most favorite' salad dressing, followed by Blue Cheese (14 percent), Italian (10 percent) and French/Catalina (9 percent). And, more than half of respondents (54 percent) say their favorite salad dressing has changed since childhood.

Additional survey findings are available upon request.

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¹ A national consumer poll of 1,000 adults conducted by TSC, a division of Yankelovich, and sponsored    by Kraft Salad Dressing

² The redesigned Kraft Salad Dressing bottle has reduced plastic usage by 19 percent or more than 3   million pounds annually. It also improves transportation efficiency by 18 percent by allowing a greater   number of bottles to fit on each truckload.

ABOUT KRAFT FOODS INC.
For more than a century, Kraft (www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries around the world, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees; Milka chocolates; and LU biscuits. Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing facilities globally. The company’s stock (NYSE: KFT) is listed on the Standard & Poore's 100 and 500 indexes as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.