New York, NY, July 14, 2008 - Kraft Foods Inc. (NYSE:KFT), a global leader in branded foods and beverages, today announced that its next generation TASSIMO hot beverage system by Bosch will be featured at the House Beautiful "Kitchen of the Year" exhibition. For three days beginning July 15-17, New York’s Rockefeller Center will be home to a new benchmark for kitchen design. The new TASSIMO brewer by Bosch will be the only single-serve brewer showcased along with other groundbreaking kitchen appliances.
"'We're delighted to be included alongside other leaders in the kitchenware industry," said Steve Fox, Director of Consumer Products for Bosch home appliances. Jerry Densk, Kraft US TASSIMO Marketing Director agrees. "The inclusion of the new TASSIMO brewer by Bosch in the 'Kitchen of the Year' event acknowledges our shared dedication to providing consumers with superior quality, innovation and sophisticated product development," says Jerry.
Presented by House Beautiful, Tishman Speyer and Designer Christopher Peacock, "Kitchen of the Year" is designed to celebrate breakthrough products and new ideas, big and small, to make kitchens more personal, comfortable and technologically advanced.
"House Beautiful is delighted to have the new TASSIMO brewer by Bosch in our definitive design statement on kitchens," said Kate Kelly Smith, VP/Publisher, House Beautiful. "This hot beverage system exemplifies what consumers seek today: choice and convenience. Tassimo is a perfect fit."
House Beautiful’s "Kitchen of the Year" will be presented in conjunction with Tastes of Summer, a Rockefeller Center culinary tradition. The exhibit will feature a variety of food and beverage activities, such as sampling and cooking demonstrations hosted in the Kitchen of the Year. Each afternoon TASSIMO brewer by Bosch will host thirty-minute sampling events, or "ASSIMOMENTS." TASSIMO brewer by Bosch will also host an invitation only demonstration/question and answer session for the coffee media community on July 17.
Kraft Foods, a global leader in branded foods and beverages, and premium manufacturer Bosch Home Appliances unveiled the new TASSIMO machine at the 2008 Housewares Show to much acclaim. TASSIMO brewer by Bosch offers more than 40 hot beverage varieties, including four distinct coffees from Starbucks, all at the touch of a button. Hot beverage choices include coffee, cappuccinos and lattes made with real milk, espresso, crema, tea, and hot chocolate.
The TASSIMO T DISC technology guarantees first-cup freshness every time. This technology enables the machine to read the barcode on each T DISC, ensuring that the brew temperature and amount of water are automatically adjusted for the perfect cup.Featuring an energy-efficient flow-through water heater that virtually eliminates pre-heat time, the sleek and space-saving design of the new TASSIMO machine by Bosch makes it highly versatile and convenient.
Two models of the new TASSIMO hot beverage system by Bosch will be available in the U.S. in September 2008. One, sold in specialty and department stores, will have an MSRP of $139.99; a second, available in select grocery and mass merchandise stores, will sell for $99.99. Both models will also be available online at www.tassimodirect.com.
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Contacts:Tim Hanlon
Aspen marketing Services
212-431-5300 x4701
thanlon@aspenms.comBridget MacConnell
Kraft Foods
914-425-6979
bmacconnell@kraft..comAbout Kraft Foods Inc.For more than a century, Kraft (
www.kraft.com) has offered delicious foods and beverages that fit the way consumers live. Today, we are turning the brands that consumers have lived with for years into brands they can’t live without. Millions of times a day in more than 150 countries around the world, consumers reach for their favorite Kraft brands, including nine with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings;
Oscar Mayer meats;
Philadelphia cream cheese;
Maxwell House coffee;
Nabisco cookies and crackers and its
Oreo brand;
Jacobs coffees;
Milka chocolates; and
LU biscuits. Kraft is one of the world’s largest food and beverage companies with annual revenues exceeding $37 billion, more than 100,000 employees and more than 180 manufacturing facilities globally. The company’s stock (NYSE: KFT) is listed on the Standard & Poore's 100 and 500 indexes as well as the Dow Jones Sustainability Index and Ethibel Sustainability Index.
About BoschBosch home appliances is part of BSH Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. Inspired by the lifestyle of today’s discerning consumers, all Bosch products combine efficiency, quietness, and quality with unrivaled ease of use. Opened in 1997, the company’s appliance park in New Bern, North Carolina is comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. Known worldwide for raising standards in efficiency and quietness, Bosch is the only US manufacturer with entire product lines of ENERGY STAR® qualified dishwashers, washers and refrigeration. Bosch appliances regularly receive industry and consumer awards. In fact, Bosch dishwashers have earned the highest ranking in J.D. Power and Associates’ Major Home Appliance Customer Satisfaction Study for two consecutive years. For more information, please visit
www.boschappliances.com or call 800.921.9622 to request a catalog.