News Release

Little Chute, WI, July 24, 2008 - Kraft Pizza Company – maker of DiGiorno frozen pizza -- broke ground today for the expansion of its manufacturing plant in Little Chute, WI, and announced that DiGiorno has been named the Official Pizza of the Green Bay Packers. Little Chute Kraft employees, Kraft visitors, representatives of state and local governments and Packers officials gathered at the facility to celebrate.

The pizza plant, located at 401 West North Avenue, will add 100,000 square feet and a new parking lot as part of the expansion. A new pizza crust bakery line and assembly line will be installed, enabling a significant increase in production capacity. Construction beginning now is expected to be completed by the end of this year, with equipment installation and production start-up of the new lines planned for April 2009. Employment at the plant is anticipated to increase by approximately 300 with the expansion.

As if the groundbreaking and official announcement of the expansion weren’t enough to swell hometown pride, Kraft Pizza Company and the Green Bay Packers prompted cheers with the news that DiGiorno will be the Packers’ Official Pizza for the next three seasons, with exclusive rights to concession pizza sales at Lambeau Field and numerous fan-pleasing consumer promotions accompanying the sponsorship. Thrilling the crowd, Green Bay Packer Defensive End Kabeer Gbaja-Biamila (KGB) joined the festivities. And, Little Chute Kraft employees had the chance to join a drawing to be the lucky winner of four tickets to Family Night at Lambeau Field.

To be eligible for the in-house ticket raffle, Kraft employees were asked to contribute food items toward a collection intended for Paul’s Pantry, which distributes food to the needy of Brown County.

"This is an exciting day that highlights Kraft Pizza Company’s strong heritage and continuing commitment in Wisconsin," said Tim Cofer, President, Kraft Pizza Company. "We make almost all of our Kraft Pizza Company brands at our plants in Little Chute and Medford. We also purchase more than 75 percent of the cheese we use in our pizzas from Wisconsin."

The village of Little Chute’s fame as the home of popular frozen pizza goes back to the 1960s, to privately-held Jack’s Frozen Pizza, Inc. In 1989, Jack’s purchased a supermarket distribution center and renovated it as a manufacturing facility to support the burgeoning growth of the Jack’s brand in the Midwest. In 1992, Kraft Foods, which had earlier purchased Tombstone Pizza, acquired Jack’s. Within two years, the facility doubled capacity, and began a growth spiral as Wisconsin-made Jack’s and Tombstone brands became household words nationwide, and DiGiorno Rising Crust Pizza made its debut in 1995, revolutionizing the frozen pizza industry..