As Americans Pack More Lunches at Home, Oscar Mayer Deli Fresh Meats Offer New Cuts and Varieties the Whole Family Will Love
MADISON, Wis. (August 13, 2008) – As gas prices and other expenses increase, brown bagging lunch is an easy and popular way to take a bite out of inflation. According to a recent survey1 weekday lunches carried from home are on the rise, with adults now making 8.5 billion bagged lunches a year. But packing a lunch doesn't have to be bland or boring – now, the Oscar Mayer Deli Fresh line offers new cuts, flavors and varieties that bring the fresh taste of the deli case home in convenient, pre-packaged portions.
Sliced, packed, and sealed at the peak of freshness in varieties like Shaved Oven Roasted Turkey, Smoked Ham and Thick Carved Rotisserie Chicken, Oscar Mayer Deli Fresh meats can help transform brown bag lunches into delicious custom creations. And, to help households waste not want not, the extensive line is available in new Singles, Thick Carved and Family Size Packs.
“While Americans are packing their lunches more often, they’re still looking for flavorful options,” says Oscar Mayer brand manager, Jared Baker. “With this in mind, we’ve added three new innovations to our Oscar Mayer Deli Fresh line – Singles, Thick Carved and Family Size Packs – that deliver the fresh-tasting, high-quality meats consumers have come to expect from Oscar Mayer over the past 125 years with great taste convenience and affordability.”
The Brown Bagging Bonus
Among consumers surveyed who typically brown-bag, nearly half said they are doing so more often, and nearly all (93%) cited financial reasons as their motivation2. Available nationwide, Oscar Mayer Deli Fresh meatscan be found in the grocer’s refrigerated meat case section and have a suggested retail price of $2.49 for Singles, $3.99 for Thick Carved and $5.99 for Family Size. For more information, please visit www.oscarmayer.com.
Your Deli Order is Up!Available in five varieties, new
Oscar Mayer Deli Fresh Singles
, convenient two-packs of shaved meats individually wrapped by serving, are a tasty way to get that deli fresh taste every single time – perfect for a sandwich for one or a great snack on the go.
- Honey Oven Roasted Turkey
- Smoked Turkey
- Home-Style Roasted Ham
- Honey Smoked Ham
- Oven Roasted Chicken
New Oscar Mayer Deli Fresh Thick Carved meats satisfy meaty appetites with thicker slices usually found only in the deli. Packaged in resealable containers, they’re always ready when you want them. They are available in three varieties:
- Oven Roasted Turkey
- Virginia Brand Ham
- Rotisserie Chicken
New Oscar Mayer Deli Fresh Shaved Family Size packs include meats with eight servings per package to feed the entire family. Packaged in resealable containers, they’re always ready when you want them. They are available in two varieties:
- Oven Roasted Turkey
- Smoked Ham
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Contact:
Alev Runtz
Weber Shandwick
312/988-2455
aruntz@webershandwick.com
Syd Lindner
Kraft Foods
608/285-6820
Sydney.Lindner@kraft.com
About Kraft Foods
Kraft Foods (NYSE:KFT) is one of the world's largest food and beverage companies, with 2007 revenues of more than $37 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in more than 150 countries, including nine brands with revenues exceeding $1 billion: Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Maxwell House coffee; Nabisco cookies and crackers and its Oreo brand; Jacobs coffees, Milka chocolates and LU biscuits. Kraft is a fully independent company and is listed in the Standard & Poor's 100 and 500 indexes. The company is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's web site at www.kraft.com.
1The NPD Group (2008). What’s In The Bag and Why Is It In There?. Retrieved July 31, 2008 from http://www.npd.com/press/releases/press_080728.html
2 The NPD Group (2008). What’s In The Bag and Why Is It In There?. Retrieved July 31, 2008 from http://www.npd.com/press/releases/press_080728.html