The Latest News about Kraft Products, People and Events
"Open Innovation" Seeks the Next Big Product Idea
July 21, 2008 – Now more than ever, Kraft is looking to bring the best of the outside in with our Open Innovation initiative in the US. Through innovatewithkraft.com, we hope to reach partners to help develop new product platforms and reinvent our iconic brands.
Kraft Peanut Butter Helps ‘Spread the Feeling’ and Fight Hunger
July 16, 2008 – Over 10,000 hugs turned into 10,382 jars of peanut butter to help fight hunger as part of Kraft Peanut Butter’s campaign to “Spread the Feeling” and support Daily Bread Food Bank of Toronto, Canada.
At a recent event in Toronto, the Kraft Peanut Butter bears Smoothie and Crunchy gave out hugs. The brand donated one jar of peanut butter for each hug given, exceeding the 10,000-jar goal.
Milka Brings Alpine Indulgence to United Arab Emirates
July 14, 2008 – Consumers in United Arab Emirates are discovering tender Alpine milk chocolate and the famous lilac cow in their local stores for the first time. Milka chocolate, a long time favorite in Europe, has recently debuted in the country.
Humanitarian Aid Sent to Philippines to Support Typhoon Relief
July 10, 2008 – Kraft has contributed $35,000 to the International Federation of the Red Cross & Red Crescent Societies in support of relief efforts for those impacted by Typhoon Fengshen, locally named Frank, in the Philippines.
Aid Sent to Midwestern US, Ethiopia
July 3, 2008 – Kraft has made cash and in-kind contributions totaling $525,000 to support relief efforts for recent storms in the Midwestern US and the hunger and malnutrition crisis in Ethiopia.
Oreo Makes a Splash in Britain
July 1, 2008 – For generations, Oreo has been the favorite cookie of many Americans. And, the beloved brand is a hit with consumers around the world, like in China and Venezuela, two countries where Oreo is the top cookie. Now Oreo has made its way from the US across the pond to win over British consumers.
Milka Meets Premium Ice Cream in Bulgaria
June 24, 2008 – Milka fans in Bulgaria are delighted that the popular chocolate has a new partner – Darko brand ice cream. For the first time in the country, the Milka brand is moving into the ice cream category, bringing the famously tender alpine milk chocolate to premium frozen treats.
New Oscar Mayer Premium Beef Franks Get America Grilling
June 20, 2008 – How did we make America’s favorite hot dog brand even better? By making it beefier and juicier, just in time for the summer grilling season. New Oscar Mayer Premium Beef Franks are made with high-quality cuts of beef and unique spices, without artificial flavors or colors.
Kraft Sends Aid for Iowa Storms
June 2, 2008 – Kraft has made an in-kind contribution valued at nearly $50,000 to American Red Cross in support of relief efforts for tornadoes that recently devastated Parkersburg, Iowa, US. Our donation will help feed hundreds of residents living in shelters.
Tassimo is Tops in Germany
May 30, 2008 – Germany’s leading food industry magazine “Lebensmittelzeitung” awarded the Tassimo hot beverage system the Top Marke 2008 award. Out of 5,000 brands Tassimo was selected for the brands marketing efforts with focus on sustainable growth.
Russian Effie Awards for Chocolate Brands
May 23, 2008 – Two chocolate brands are recipients of Russian Effie Awards, which recognize the world’s most effective ad campaigns. Cote d’Or won in the New Product category, and Milka won Best Product.
'For One' Pizza Makes Dining Solo the Way to Go
May 19, 2008 - More and more Americans are finding that they are “flying solo” for meals. But they no longer have to settle for boring, uninspired choices. Thanks to new For One pizzas from DiGiorno and California Pizza Kitchen, diners now have a reason to look forward to eating alone.
Kraft Sends Aid to China, Myanmar, US
May 16, 2008 – Kraft has made a $150,000 donation to the International Federation of the Red Cross & Red Crescent Societies in response to the 7.8-magnitude earthquake that struck China’s Sichuan province. We also made an in-kind donation valued at $400,000 to the China Foundation of Poverty Alleviation. In addition, local employees responded to the disaster with donations that will be matched by Kraft in China.
We’ve pledged $50,000 to the World Food Programme to support relief efforts for survivors of the tropical cyclone that hit Myanmar in Southeast Asia.
And, we’ve made an in-kind contribution valued at $20,000 to American Red Cross for survivors of a series of storms and tornadoes that recently ripped through the US states of Georgia, Oklahoma and Missouri.
Deli Creations Flatbreads Make Lunch Hot Again
May 13, 2008 - Just because you are having a hectic day and can’t get away from your desk doesn’t mean you can’t have a hot, satisfying lunch. It takes just 60 seconds to prepare new Oscar Mayer Deli Creations Flatbread sandwiches.
Kraft Donates $350,000 for US Hunger Relief on Network Morning Show
May 8, 2008 - More than 35 million people, including 13 million children in the United States, do not have access to enough food. To raise awareness, “The Early Show,” on CBS-TV, recently featured a series on the fight against hunger. The show highlighted Kraft’s donation of more than 75,000 pounds of food, valued at $100,000, to America’s Second Harvest, along with a $250,000 cash donation to help address this critical community need.
Humanitarian Aid Sent to Virginia, Arkansas, Haiti
May 8, 2008 - Kraft has made cash and in-kind contributions totaling more than $96,000 to support relief efforts for recent storms in Virginia and Arkansas, US. We’ve also contributed $25,000 to the International Federation of the Red Cross & Red Crescent Societies to help address the food crisis in Haiti
New Products Featured at FMI Highlight Growth, Innovation
May 06, 2008 - More than 80 new Kraft products are being highlighted at the 2008 Food Marketing Institute (FMI) show in Las Vegas, Nevada, US. Held May 4-7, FMI is the food industry’s premier event in North America for showcasing new products and technology from around the world. Kraft’s display at FMI is evidence that we are more focused than ever on growing our iconic brands and making them more relevant to consumers.
Côte d’Or Inspires Spain’s Top Fashion Designer
May 01, 2008 - Côte d’Or has hit the runway. The brand’s iconic African heritage was the creative inspiration for Spanish fashion designer Fernando Lemoniez’s new collection. His ensembles recently graced the catwalk at Pasarela Cibeles Fashion Week in Madrid, Spain.
New Bahrain Plant is Region’s Largest Cheese, Powdered Beverage Producer
April 18, 2008 – Kraft now operates the largest cheese and powdered beverage plant in the Middle East. We recently opened a $40 million, state-of-the-art facility in Manama, Bahrain.
Kraft Honored with BBB Torch Award
April 24, 2008 – Kraft recently received the Better Business Bureau’s (BBB) Torch Award for Advancing Marketplace Trust in the US.
Toblerone ‘Thank You Day’ Receives Industry Honors in the Philippines
April 17, 2008 – In an effort to revive the art of expressing gratitude, the Toblerone brand team partnered with the city of Manila to create a National Thank You Day. The program received a Gold Quill Award from the International Associate of Business Communicators (IABC) and two Anvil Awards from the Public Relations Society of the Philippines.
Grey Poupon: “Top-Seeded” Against Competition
April 15, 2008 – At the recent Worldwide Mustard Competition held in Napa Valley, California, Grey Poupon Dijon mustard took a gold medal and the Harvest Coarse Ground variety won a silver medal.
Canadian Town Scores Hockeyville 2008 Title
April 14, 2008 – More than 1,100 communities across Canada entered to win the coveted Kraft Hockeyville 2008 title by proving their passion for the national sport. In the end, Roberval, Quebec, won the cup.
Busy New Yorkers Rush in for Bagel-fuls
April 11, 2008 – Despite the early-morning rush, there is time for a warm, wholesome breakfast – new Kraft Bagel-fuls. Bagel-fuls feature a warm bagel and creamy Philadelphia cream cheese deliciously and conveniently rolled into one.
Hot Dog Celebrates 125 with Cool Ride
April 10, 2008 – This year the Oscar Mayer brand celebrates its 125th anniversary. We recently launched Oscar Mayer Mini Hot Dogs. And, we’ve revealed the newest member of the Oscar Mayer Wienermobile fleet – a Mini Wienermobile.
Kraft Receives Top Award for Business Practices in Norway
April 9, 2008 – Kraft recently earned high honors for our responsible business practices. Storebrand Investments in Norway recognized Kraft with a 2007 Best in Class Award for our strong commitment to the environment and to social responsibility.
Deli Fresh Natural Slices – Locking in Fresh Taste
April 7, 2008 – Kraft Deli Fresh Natural Slices are pure cheese taste at its best – carefully aged and cut from blocks of real, natural cheese. Now, we’re introducing the “fresh-click” package innovation in the US that keeps Deli Fresh Natural Slices tasting fresh from the first slice to the last.
Kraft Joins the Ranks of World’s Largest Companies
April 4, 2008 – “Forbes” magazine recently released its annual Global 2000 ranking of the world’s largest companies. Kraft is included this year for the first time after our spin-off from Altria in 2007.
Golfers Tee Up for the Kraft Nabisco Championship
April 2, 2008 – More than 100 of the world’s top female golfers are playing in the 37th annual Kraft Nabisco Championship. Held April 3 through April 6 in Rancho Mirage, California, it’s the first major tournament of the year on the Ladies Professional Golf Association (LPGA) tour.
USAID Honors Kraft in El Salvador
March 27, 2008 – Kraft in El Salvador has been honored for our support of community-based education programs in coffee-growing areas by the United States Agency for International Development (USAID).
Kraft Dressings Reveal the Freshness Inside
March 25, 2008 – Consumers are seeing – and tasting – the difference of the new Kraft salad dressings recently relaunched in the US. More than 50 regular and light salad dressings are now made with no artificial preservatives.
Kraft a Top Company for Female Executives
March 24, 2008 – Kraft is one of the top US companies for executive women, according to the National Association for Female Executives (NAFE).
Kraft Opens Largest Freeze-Dried Coffee Plant in Russia
March 19, 2008 – Kraft recently opened the largest freeze-dried coffee plant in Russia, in Gorelovo, Leningrad region.
Canada Foodservice Tops Competition
March 17, 2008 – According to our customers in Canada, Kraft Foodservice is a “true partner” and number one in a recent ranking of industry competitors. The study comes from the Advantage Group, a global leader in performance benchmarking.
Kraft Sells Canned Food Business in Spain
March 13, 2008 – Kraft has reached an agreement to sell its canned food business in Spain, Carcesa (Carnes y Conservas Españolas, S.A.), consisting of canned meats and canned tomato products, to the Spanish food company Nueva Rumasa.
Tassimo Launches ‘Who Hired Bob?’ Webisodes
March 12, 2008 – Meet Bob. He’s the guy in the office who has appointed himself in charge of special projects that have little to do with actual work. And he’s the star of the Tassimo brand’s humorous new series of “webisodes” entitled “Who Hired Bob?”
Kraft Named One of 100 Best Corporate Citizens
March 7, 2008 – Kraft has been named one of the 100 Best Corporate Citizens for 2008 by “Corporate Responsibility Officer” magazine in the US. This is the first time Kraft has made the list.
Two Tang Honors in GCC
March 04, 2008 – The Tang brand recently earned two marketing awards – Best Brand Re-launch and Best Use of TV – in the Gulf Cooperation Council (GCC). The recognition comes from “Gulf Marketing Review” (GMR) magazine. “Tang Quiz the Whiz Show” on the Asianet TV television network won the Best Use of TV award. The re-launch award recognizes the success of reformulated Tang.
Crystal Light Launches Social Network for Women
February 25, 2008 – Women who want to feel great and share that good feeling with others have a new community of supporters. The Crystal Light brand team in the US has partnered with actress and music artist Mandy Moore to introduce uPumpItUp.com*. It’s the “must join” social networking internet site to help women achieve their wellness goals.
Côte d’Or Anniversary Celebrates Passion for Chocolate
February 21, 2008 – Belgium is known as a nation of chocolate lovers. This year they have much to celebrate. Côte d’Or, the number one chocolate brand in Belgium, is 125 years old.
Humanitarian Aid Sent for Flooding in Northwestern US
February 18, 2008 – Kraft has made an in-kind contribution valued at $15,000 to the American Red Cross. The donation was made in support of relief efforts for flooding in Oregon and Washington in the northwestern US.
Your True Piece of Switzerland Turns 100
February 13, 2008 – In a kitchen in Bern, Switzerland, 100 years ago, candy maker Theodor Tobler and his cousin, Emil Baumann, were inspired to combine delicious nougat candy and smooth chocolate. You may have guessed the result – Toblerone chocolate was born. Since then, Toblerone has become a part of Swiss history. While the iconic brand in the triangle shape is enjoyed in more than 120 countries, it is produced only in Bern.
Kraft Named Official Sponsor of RecycleBank
February 12, 2008 – Kraft has signed on as the “Official Food Sponsor of RecycleBank,” a rewards program that motivates people to recycle. This partnership will help educate consumers about the importance of recycling and improve recycling rates.
Philly Takes to the Skies
February 11, 2008 – The Philadelphia brand team is taking cream cheese to new heights and handing out free breakfast to 500,000 passengers aboard select US JetBlue airline flights. During February, travelers will enjoy “Breakfast from Heaven,” including a bagel and new Philadelphia1/3 Less Fat softcream cheese.